Building Loyalty Evolves with Data, Smartphones, and Personalization
Zoominfo
SEPTEMBER 10, 2020
Mobile Devices Make Loyalty Immediate (2011-present). Such apps are also able to gather intricate data about customers, making it possible to buttress loyalty through personalization and automation. This trend has continued into the B2B space, where personalization and automation have become an integral part of the customer experience.
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