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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Mobile Devices Make Loyalty Immediate (2011-present). Such apps are also able to gather intricate data about customers, making it possible to buttress loyalty through personalization and automation. This trend has continued into the B2B space, where personalization and automation have become an integral part of the customer experience.

Loyalty 226
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What Will Your Personal AI Look Like?

Biznology

IBM Watson appeared on Jeopardy in 2011, winning the first place prize of $1 million. All of which is fine and dandy, but it still begs the question: When can I bring home my own personal AI? Still, we’re a long way from these consumer devices turning into personal AIs. A personal AI via smartglasses. But mistakes happen.

Insiders

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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite. jeremyvictor. Jeremy Victor. link] #B2B.

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2011 #Nifty50 Top Twitter Women

Ambal's Amusings

Mothers Day 2011 was indeed a special day. After breakfast, May 9, 2011 only got better. I was very honored to find out that I was on the " 2011 #Nifty50 Top Twitter Women " list that Tom Pick of KC Associates and Cheryl Burgess of Blue Focus Marketing had just announced. Thank you Tom Pick and Cheryl Burgess !

Twitter 100
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2011: The year of personal brands

Chris Koch

This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. It’s relevant but still a step removed from the truly personal connection. Then as marketers, we create a virtuous cycle that links these personal brands to the corporate brand.

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Content Marketing World 2011

Ambal's Amusings

It is called Content Marketing World 2011. A: At Content Marketing World , you’ll learn how to transform your marketing department into a storytelling factory, engaging your prospects and customers in all the right channels with the right messages– including social, mobile, email, online and even print and in-person strategies.

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Content and Social Media Marketing Predictions for 2011

Avitage

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)