Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Last year alone, CPG online sales in the U.S. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Social listening will become even more important, as will user-generated content. totaled $58.6

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Webbiquity

FEBRUARY 6, 2024

Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today. Reuse Your Image on Social Media Finally, to create a consistent cross-channel presence, reuse your primary images across your social media channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Summit The Secret To B2B Social Media?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Biznology

DECEMBER 2, 2011

What do you mean that the holiday season of 2011 is over? Heck, we’re still in the same calendar week as Cyber Monday 2011! Whatever you have done for the online shopping season for 2011 is already in place and running. What about social media? There is very little that is immediate about social media.

PPC 80

PPC Social Media Conversion Rate SEO 80

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? New Phone Who Dis? The digital space has become super competitive. New phone, who dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Americans spend a ton of time on social networks and the growth is a bit startling.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. If you look closely, online communication preferences have hinted that this was coming all along. We’ve seen social trending this way for the past few years.

Verticals 101

Verticals Social Media Media Social Networks 101

Webbiquity

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network. What is it?

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Oktopost

SEPTEMBER 8, 2022

But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Matt even shares what his magic formula is to turn social activity into dollars for the business, and hint: it’s not by looking at engagement rate. He has authored: Internet Marketing an Hour a Day (Wiley/Sybex) 2011.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Webbiquity

JANUARY 30, 2012

These add-ons make it easy to add an incredible variety of functionality to the platform, from contact forms and photo galleries to social sharing and ecommerce capabilities. ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. 11 WordPress Plugins You’ve Gotta Have by Social Media Today.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    I like the term digital age because it is a way of including all things such as social media, mobile, digital marketing, and even the iPad!  Trend 7: 2011 will be The Year of the Buyer.

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

markempa

DECEMBER 29, 2011

We took online marketing activities, leveraged their analytics and optimized – measure, take action and repeat. Learn more here: How to Integrate Social Media and SEO to Drive More Leads and Increase Marketing ROI. It’s a continuous loop that makes the database and the lead-generation process better and better.”.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Brandwatch Marketing

OCTOBER 25, 2023

Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy. Social listening allows you to listen into online, organic conversations about your brand across social media and the web.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Webbiquity

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit? Guest post by Kevin Conner. This post will cover the basic elements.

Social Media 243

Social Media Media Word of Mouth Analysis 243

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers.

Social Media 116

Social Media Paid Content Training Media 116

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Biznology

DECEMBER 29, 2017

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. As interest grows, so will marketing departments focus on how to deliver consistent, informative, and enjoyable experiences—online and off—to customers and prospects.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Adobe Experience Cloud Blog

AUGUST 30, 2011

During the session George Hu, Executive Vice President, Platform, Marketing, and Operations at Salesforce really focused on the Social Enterprise. This is no surprise, as both Salesforce and pretty much the rest of the corporate world have realized that online social interactions are driving forces in revenue growth. EMEA: 700+.

Advertising Agencies 48

Advertising Agencies Enterprise Management Marketo Marketing Management 48

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. Atlanta, GA: This 2-day workshop will help your company achieve the return on social media investment you are looking for.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

ClearVoice

NOVEMBER 4, 2022

If you are looking for more niche content, here are the blogs to explore: social media marketing, email marketing, or content marketing specific. Social media marketing blogs. Learn about all things social media, from creating your profiles to writing posts and optimizing. Social Media Examiner. The Social Media Hat.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: Online Marketing Institute. Showcase reviews: Online Marketing Institute, Siasat.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? ” Every print publication now has an online version. What really is the distinction between megablogs like TechCrunch or Mashable and an online publication?

PR 100

PR Blogger Tips Best Practices 100

MLT Creative

APRIL 29, 2011

Navy use social media. May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. May 20-22 , SheCon’s 2011 New Media Expo Ft. and mobile applications.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

MLT Creative

SEPTEMBER 30, 2011

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

KoMarketing Associates

SEPTEMBER 1, 2016

Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! Learning more about how social media is being used – and why – is a good start.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

readwrite

FEBRUARY 1, 2012

The Wall Street Journal proper reports (no offense, AllThingsD) that Facebook probably makes most of its revenue from online advertising combined with cuts from game purchases. In 2011, it served over 175 billion Facebook ad impressions. billion revenue in 2011 came from ads. Before its public offering, Zynga reported $828.9

Spending 40

Spending Facebook Ads Marketing Management 40

MLT Creative

JANUARY 31, 2011

February 2, BlogWell Austin: How Big Brands Use Social Media Austin, TX : Practical, how-to advice on creating great content, educating employees, engaging fans and more. February 7-10, Online Marketing Summit San Diego, CA: Presenters include online marketing experts from Dell, Cisco, Intel, McDonalds, Google Disney and Justin Bieber.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

The ROI Guy

APRIL 7, 2011

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. Schema helps search engines crawl your website.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

It might sound contradictory, but when you see a long article online, the association with authoritative media, such as New York Times or New Yorker, comes up. The power of social is undeniable. Reading time indicators simplify the selection process of readers, and are being increasingly employed in online content platforms.

Planning 268

Planning Content Work Management Paid Search Agency 268

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Rule of thumb: If there is a subreddit about it, there is a vertical social network opportunity — GREG ISENBERG (@gregisenberg) May 25, 2020. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Join him online: Twitter and LinkedIn.

Planning 328

Planning Analytics Enterprise Management Work Management 328