Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. But first, what are vertical networks?

Verticals 101

Verticals Social Media Media Social Networks 101

Customer Experience Matrix

DECEMBER 12, 2010

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. Did you really think I'd talk about trends without mentioning social media?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Webbiquity

MARCH 1, 2012

The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. Evaluate the impact of social media activities on search results? SEO Analysis and Reporting Tools. Identify promising keywords?

SEO 100

SEO Tools Best Practices SEM 100

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Among the findings: • If you don’t have a blog yet, 2011 is the year to start one. There’s much more. Share this on Bebo.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

MAY 17, 2016

There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development. 4 Best Content Planning Tools. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps.

Planning 145

Planning Research Tools Best Practices 145

Navigate the Channel

AUGUST 3, 2023

Much of the advice about presentation tools focuses on new tech, but let’s start this by reminding you that you are the best or worst presentation tool. It does everything necessary that you’d expect of presentation software, allowing you to add text and media to a series of slides, to accompany a talk and other presentations.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

Customer Experience Matrix

FEBRUARY 5, 2012

Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. Each chart below has three columns: ‘change’: the change in feature availability among core vendors, compared with the January 2011 VEST.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Webbiquity

FEBRUARY 2, 2012

Is Quora still a significant social media destination? According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site).

Best Practices 100

Best Practices Social Media SEO Blogger 100

Convince & Convert

FEBRUARY 1, 2011

We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Trends to Watch in 2011. Social Media Operations Will be Decentralized.

Trends 124

Trends Fulfillment Social Media Keywords 124

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

ViewPoint

DECEMBER 20, 2011

Social media strategies and ROI. Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. B2B marketing and sales strategies and tactics. Outsourcing lead generation. Sales management.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

FEBRUARY 2, 2011

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Social Media Plays a Key Role in B2B Event Marketing. Social media is a critical tool for your event marketing.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Companies realize that you need to have an effective process with supporting tools in place and you need to train your reps on that process for them to be effective. Many are toys but some are real tools that increase productivity and yield.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Webbiquity

FEBRUARY 6, 2024

Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today. Reuse Your Image on Social Media Finally, to create a consistent cross-channel presence, reuse your primary images across your social media channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

ClearVoice

JUNE 29, 2020

Visual storytelling is a method of conveying narratives and ideas through visual media that empowers readers to take action. As a marketer myself, I know how difficult it can be to build a martech stack with only the best of the best design and content creation tools. What is visual storytelling? But how do you create an infographic?

Paid Content 138

Paid Content Storytelling Budget Programs Marketing Budget Creation 138

KoMarketing Associates

SEPTEMBER 1, 2016

Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! Learning more about how social media is being used – and why – is a good start.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. Don’t Just Call In Your Social Media. You can totally post the same news and updates across all your social media platforms— fer sure— you just need to make sure you dress it up appropriately for each venue.

Social Media 137

Social Media Social Marketing Media Twitter 137

EveryoneSocial

AUGUST 10, 2022

So why do people cold pitch so often on social media? However you want to call it, salespeople engaging on social media has been formally recognized as a proven strategy since at least 2011. What began as perhaps supplemental to building pipeline and generating deals, the reality is simple: everyone is on social media now.

Social Media 52

Social Media Media Outreach Communities 52

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Promote events through social media? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools.

Social Media 100

Social Media Tools Buzz Media 100

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations. Sales will require adaptation to these changes with new methods, tools, and systems that map well to buyer behavior.

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

KoMarketing Associates

JULY 1, 2014

The Impact of Social Media on Link Building. Are Pages From Social Media Sites Ranked Differently? The Impact of Social Media on Link Building. Are Pages From Social Media Sites Ranked Differently? Created: February 23, 2011. Created: August 17, 2011. Created: August 8, 2011. What About Advertorials?

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

JANUARY 19, 2022

From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Webbiquity

FEBRUARY 27, 2012

Email and social media play well together. 81% of marketers are now using social media to expand the reach of their email content, as businesses that combine their email and social media efforts see faster list growth and higher click-through rates than those using email alone. Email and social media play well together.

Email Marketing 100

Email Marketing Planning Best Practices Ad Frequency 100

Webbiquity

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network. What is it?

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

KoMarketing Associates

OCTOBER 22, 2012

Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Top Tools from Pubcon 2012. Links are Soooo 2011.

Tools 120

Tools Trends Tips Social Networks 120

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    I like the term digital age because it is a way of including all things such as social media, mobile, digital marketing, and even the iPad!  Image via Wikipedia.   And thank you Mr. . 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.”

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

ClearVoice

AUGUST 31, 2020

Through social media and electronic word of mouth (eWOM) those customers could propel your business’ revenue forward like a form of ‘free’ marketing. ” Utilizing social media to connect does not simply mean posting advertisements. Customer success via social media. Peter Shankman (@petershankman) August 17, 2011.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Webbiquity

FEBRUARY 13, 2012

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. Example: “2.)

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Biznology

JANUARY 20, 2011

Let's suppose I gave you a quiz and asked, "Which of the following is the most important skill for online marketing in 2011? Is it social media marketing? For instance, you can use tools and techniques like these to listen and learn from your customers: Social Media. Image by Getty Images via @daylife. by Tim Peter.

Mobile Advertising 80

Mobile Advertising Social Media Search Engine Marketing Paid Search Agency 80

Brandpoint

OCTOBER 30, 2018

In 2011, there were just 150 software tools available to marketers. Now, there are more than 6,800 marketing technology (martech) tools to choose from. Social Media Management (SMM). This will help cut confusion and an abundance of tools that create more headaches than solutions. Content Marketing Platform (CMP).

Work Management 125

Work Management Marketing Automation Services Marketing Management PR 125

Webbiquity

JANUARY 30, 2012

” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. 11 WordPress Plugins You’ve Gotta Have by Social Media Today. WordPress SEO – 10 Essential Actions by WP Blog Talk. 14 WordPress Plugins Worth Considering by JT Pedersen. to improve load times).

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100