Everything Technology Marketing

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

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It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011.

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Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

(79) 5 - A Simple B2B Marketing Framework (75) 6 - Social Media in B2B Marketing - Survey Results (47) 7 - Is B2B Marketing Ready for Social Media? (44) 39) 9 - It's Budget Season - B2B Marketing Budget Trends (39) 10 - You Have No Metrics for B2B Social Media Measurement? (36) See you in 2011!

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Why care about B2B Content Marketing?

Everything Technology Marketing

Content not critical for social media engagement? The survey result I found most surprising, however, is how low (only 13 percent) social media engagement ranks as a main objective for content marketing. I believe content marketing is an ideal strategy to attract and engage audiences on social media platforms.

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Top-3 B2B Content Marketing Formats & Channels

Everything Technology Marketing

Newer channels such as social media and blogs are considered only moderately effective in comparison. Take the 2011 B2B Content Marketing Survey 5 Steps to B2B Marketing Success Again, this chart shows a blended ranking of the most effective content delivery channels. Related content: Why care about B2B Content Marketing?