Digital B2B Marketing

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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite.

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Content Curation: The Oldest Media Activity

Digital B2B Marketing

In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. Media companies always curated content to appeal to an audience. That is one of your objectives, right? Views expressed are my own.

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The Future of Media and The Role I Want to Play

Digital B2B Marketing

The digital media landscape is changing rapidly. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. In reality, the change is far bigger.

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

Here is a summary of 2011 online advertising in the US, based on data from ComScore: 4.8 trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011. They are simply one more quality indicator and data point that may help explain results or behavior of media partners.

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Online is 77% Less Impactful than Newspaper

Digital B2B Marketing

Digital media proponents have been misled, believing somehow that time spent and budget should equalize. Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. Look at Google and Facebook.

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QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

.” From the What We Do page: “We have become the leader in vertical marketing and media online by delivering qualified clicks and qualified inquiries at low cost and with great scalability.” They are not a traditional media company with an editorial focus. Are “Leads” the Only Thing Left?

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LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. In 2011, traffic was down 5% for the same comparison. LinkedIn just launched as a publisher with 150 thought leaders, influencers and public figures as their first journalists and contributors.

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