TV Really Is Easier to Measure than Social Media
Digital B2B Marketing
JULY 28, 2011
KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite.
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