Biznology

SEPTEMBER 24, 2012

Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. It is truly “media neutral.”

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Biznology

AUGUST 20, 2012

That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. . of all U.S.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

APRIL 15, 2013

Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. 10 REASONS SOCIAL MEDIA HAS PEAKED. SOCIAL MEDIA JOBS: Have declined for about 1.3% It was bound to happen.

Social Media 80

Social Media Gartner Media Multi-Channel 80

Biznology

DECEMBER 29, 2017

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. Moreover, it turns out that the first place they look for solutions is not Google search and your website, but on social media. This is nuts — and ripe for consolidation.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Photo credit: Great British Chefs. Mobile Advertising.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Biznology

OCTOBER 8, 2013

Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. Again, it’s currently late 2013 and the number of posts has not progressed since 2011. Yelp says quarter of reviews fake (bbc.co.uk).

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

MAY 6, 2014

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

MAY 20, 2019

I remember when I started talking about social media after I co-founded the social media platform Ourmedia in 2005. By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. Almost nobody had heard of the term back then.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Biznology

MARCH 20, 2018

” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” I may well be mistaken.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

MARCH 31, 2014

In a 2011 article in the McKinsey Quarterly, the authors titled their piece “We Are All Marketers Now”. Thus, despite recognition that social media marketing demands transparency, teaming, and an end-to-end strategy, too many marketers simply do not play well in the sandbox. Partner with other functions (e.g.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

MARCH 31, 2014

In a 2011 article in the McKinsey Quarterly, the authors titled their piece “We Are All Marketers Now”. Thus, despite recognition that social media marketing demands transparency, teaming, and an end-to-end strategy, too many marketers simply do not play well in the sandbox. Partner with other functions (e.g.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

SEPTEMBER 10, 2013

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. Yes, earned media outreach and engagement also has an agenda.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

OCTOBER 15, 2015

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Biznology

MARCH 14, 2014

Instead they rely more on “earned media” (i.e. Brand trust has become a major issue since the skepticism for advertising among Millennials, in particular, has declined so much (only 6% trust online advertising). word-of-mouth recommendations from friends) which they see as far more trustworthy.

Advertisements 80

Advertisements Advertising Paid Search Agency Branding 80

Biznology

OCTOBER 9, 2013

A quick Google search for “social media best practices” reveals 102 million results. Social Business Business Social Social business social media' Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia).

Practices 80

Practices Wikipedia Business Best Practices 80

Biznology

JANUARY 5, 2011

Thirdly, this campaign was really amenable to social media tactics. American Express is apparently happy with it, as they're continuing small business marketing efforts with their Make a Small Resolution campaign for 2011. If AmEx can use social media this effectively, you probably can, too.

Small Business Marketing 80

Small Business Marketing Barriers Facebook Social Media 80

Biznology

JANUARY 13, 2012

In 2011 Facebook announced they hit the 800 million mark in September. That means that the social media giant needs to grow by 25% before the end of 2012 in order to hit the 1 billion mark. The only trouble is that neither country is giving Facebook its social media crown. Oh and we also have to trust that they actually hit it.

iCrossing 80

iCrossing Facebook First-Mover Advantage Burn Rate 80

Biznology

NOVEMBER 17, 2014

Agile Marketing B2B Marketing Content Marketing Influencer Marketing Internet Marketing Offline Marketing Outreach Marketing Public Relations Reputation Management Social Business Social Media Marketing Viral Marketing brand images cause related Future trends millenials re-branding'

Trends 80

Trends Branding Brand Identity Planning 80

Biznology

DECEMBER 24, 2012

Some food for thought: in January of 2011, around 100 billion mobile applications existed. It seems that just as small businesses have begun to master the art of social media efforts , like professional Facebook pages and Twitter accounts, the best way to reach customers is changing again. Does your business need a mobile app?

Mobile Marketing 80

Mobile Marketing Television marketing Paid Search Agency Small Business Marketing 80

Biznology

NOVEMBER 11, 2010

It's hard enough to keep track of several social media outlets. Heck, how will this look in the first part of 2011? Tags: Local marketing Social Media Marketing facebook foursquaresolutions gowalla locationbasedservice twitter. Once again, it's not difficult but it is dense. So how will this look in a year?

SMB 80

SMB Internet Marketing Social Media Tagging 80

Biznology

DECEMBER 14, 2010

But "everyone" also uses email, social media and mobile phones, too. Explore additional media. And explore additional media models. Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). Go where the customers are. Selling business-to-business? Look at how you use LinkedIn.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

APRIL 14, 2015

It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity.

Google 80

Google SEO Adsense PageRank 80

Biznology

FEBRUARY 13, 2015

Contact media sequence and frequency. but he left the company in 2011 – company name, address, revenue and contact name wrong. Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Offer for response. Creativity. The VP of Global IT was shown as Brian S.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

MARCH 5, 2012

In a previous post, I mentioned this quote by David Allen ( Getting Things Done ) from an interview to the Harvard Business Review magazine (May 2011 issue): Peter Drucker said that the toughest job for knowledge workers is defining the work. Keep reading, and find out why. A century ago, 80% of the world made and moved things.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

JANUARY 20, 2011

Let's suppose I gave you a quiz and asked, "Which of the following is the most important skill for online marketing in 2011? Is it social media marketing? For instance, you can use tools and techniques like these to listen and learn from your customers: Social Media. Image by Getty Images via @daylife. by Tim Peter.

Mobile Advertising 80

Mobile Advertising Social Media Search Engine Marketing Paid Search Agency 80

Biznology

FEBRUARY 12, 2013

This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. The Internet is a disrupting medium — social media doubly so.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

APRIL 1, 2014

I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 1, 2014

I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

MAY 10, 2016

Most of us have a social media account of some kind nowadays. which likely have a substantially greater combined reach than the official social media channels of your business or organization.” which likely have a substantially greater combined reach than the official social media channels of your business or organization.”

Conference 80

Conference Advertising Agencies Peer-to-peer Linkedin 80

Biznology

DECEMBER 11, 2018

Chris: Salesforce Marketing Cloud is a digital marketing platform that is made up of several technologies and has grown as a result of a series of acquisitions and innovations, beginning in 2011 with social media marketing and through today where the breadth of solutions covers every aspect of marketing.

Work Management 112

Work Management Marketing Management Product Paid Search Agency 112

Biznology

NOVEMBER 1, 2011

Real-time web results also amplified the value of Google’s old reliable Google Alerts service , allowing it to become one of the most valuable early-warning reputation management tools in marketing–and all for free, at least $600 less than professional social media monitoring dashboards such as Radian6, Sysomos, and Visible Intelligence.

Google 80

Google Twitter Work Management Facebook 80

Biznology

FEBRUARY 23, 2015

CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4 BILLION in pipeline revenue.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

MAY 24, 2013

Weiner is the once-disgraced congressman from New York who turned his Twitter account into a social media Weinerland both literally and figuratively. Congressman Anthony Weiner used the social media website Twitter to send a link to a sexually suggestive picture to a 21-year-old woman from Seattle, Washington.

Wikipedia 80

Wikipedia Case Studies Twitter Social Media 80

Biznology

OCTOBER 20, 2011

It’s been seven full years since O’Reilly Media organized the first Web 2.0 However, the reality in 2011 is that the internal use of social technologies in large enterprises across the globe still faces an interesting situation: while most large companies have already gone through some 2.0 Image via Wikipedia.

ROI 80

ROI Business Terms and Conditions Web 2.0 80

Biznology

JULY 20, 2017

The tipping point for millennials may have been reached in other countries too, as youthful leaders have inspired greater support by these voters: Emmanuel Macron at 39 in France, the youngest president in French history, and Justin Trudeau who saw the youth vote rise sharply from just 39% in the parliamentary election in 2011 to 57% in 2015.

Paid Search Agency 139

Paid Search Agency Branding Brand Identity Ethics 139