The ROI Guy
NOVEMBER 17, 2011
Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.
Everything Technology Marketing
FEBRUARY 19, 2011
One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.
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SnapApp
AUGUST 20, 2015
When Marketo utilized a five-field form versus a nine-field form, they decreased their cost per lead by $10 and increased conversion rates by 3.4%. Sarah Goliger described the challenge of quality versus quantity leads as early as 2011: A shorter form usually means more people will be willing to fill it out, so you’ll generate more leads.
Adobe Experience Cloud Blog
FEBRUARY 15, 2011
Include a mock-up of the white paper or photo of the webinar presenter. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Keep the copy short and sweet focusing on the benefits and the call to action.
Adobe Experience Cloud Blog
JULY 6, 2011
In fact, in 2011, a record 27 sequel films will be released. Recycle content such as slide shows, videos and podcasts into white papers, blog posts and webinars. For additional tips to content marketing, download the Content Marketing Cheat Sheet from Marketo. Gary Vaynerchuck. Create a character connection.
Adobe Experience Cloud Blog
FEBRUARY 6, 2012
by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies.
Adobe Experience Cloud Blog
APRIL 1, 2011
I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. In 2009, it was the Kindle.
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