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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. LinkedIn, Twitter. LinkedIn , Twitter. Marketing Automation Platforms Like Marketo and Pardot. WordPress is my foundational platform for storytelling.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

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How to Build a Better Lead Form

Contently

” In 2011, Marketo conducted a study on different lead forms and found that shorter forms of five fields outperform longer forms of seven or nine fields. Others, including Marketo, can pinpoint a user’s approximate location from an IP address, which means you won’t need to ask for an address. for nine fields.

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Notes from the Marketing Operations Executive Summit 2014

ANNUITAS

Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. 3) why @marketo ? Marketing owns 2/3 of the revenue process today.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media.

Planning 100
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9 Top Holiday Marketing Campaigns (For Every Season)

SnapApp

Marketo: 4 Spooky Errors that KILL Email Campaigns. A scary email from Marketo landed in my inbox the day before Halloween – just in time for me to start thinking about holiday email marketing plans. To help me avoid this fate, Marketo welcomed me to download their Top Email Marketing Blunders e-book. Which I promptly did.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.