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Marketo Files for IPO: Will High Growth Outweigh High Losses?

Customer Experience Matrix

Marketo made good today on its promise to file for an initial public offering (IPO). The S-1 registration statement gives considerable new information about Marketo’s business. million, an impressive 80% growth rate vs. 2011 although not quite the doubling that the company had forecast earlier. It’s a major accomplishment.

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B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. There a few mid-sized vendors who didn’t make the report at all, including Act-On Software and ActiveConversion, which have about 300 clients each. Not necessarily.

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Marketo Announces Japan Expansion

Adobe Experience Cloud Blog

And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Needless to say, that shift plays right into Marketo’s hands. Our partners are right.

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The Sights of Dreamforce 2011

Adobe Experience Cloud Blog

Having attended the largest conference in the enterprise software industry, I feel that I entered a boy and emerged a man of a marketer. The Sights of Dreamforce 2011. View more presentations from Marketo. The Sights of Dreamforce 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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ASU Research Confirms the Transformative Power of Second Chances

Televerde

The latter operates a business model that delivers sales and marketing solutions to top businesses like SAP, Adobe-Marketo and Pulse Secure with a talent pool that consists largely of women hired, trained and compensated inside two U.S. One of our biggest customers is the largest global enterprise software company in the world.

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9 Reasons to Make a Software Purchase in December

Adobe Experience Cloud Blog

by Jason Miller Are you looking for a new software solution to meet your team’s needs, but you’ve had it on the back burner all year? If you’ve been contemplating a software purchase, and you have budget that’s almost past its sell by date, then now is a great time to act. Cash is king. Gimme a (tax) break. It’s the economy!

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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As