Contently

OCTOBER 14, 2020

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. And two, the answer in marketing is not craziness as much as it is courage to go big.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Catch all episodes here.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. The business world is littered with examples of companies that have struggled to enter a new market. A red ocean is an established market.

Training 214

Training Planning Work Management Marketing Management 214

Hubspot

JULY 11, 2018

YouTube's New Fight Against Fake News. Following the spring launch of the Google News Initiative , YouTube (which is owned by Google) has announced new efforts to curb less authentic video content -- e.g., that concerning conspiracy theories -- and promote high-quality journalism. Anthony Ha of TechCrunch has more.

Youtube 60

Youtube Paid Search Agency Facebook Ads 60

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Biznology

JULY 31, 2013

If you’re not using video in your social media marketing, what are you waiting for? The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. What does this mean for your social media marketing efforts?

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Hubspot

FEBRUARY 18, 2020

Marketers, welcome to 2020. Since 2010, the marketing world has changed. Snapchat didn't exist until 2011. Customer acquisition costs were low because we had new distribution platforms with hundreds of millions of users and only the early adopters within the marketing community trying to reach them. Fast forward to 2020.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Contently

SEPTEMBER 25, 2018

” Byrom saw an opportunity in the market to create videos for small and mid-size companies trying to explain their products and services. In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. I think the market’s certainly maturing. Here’s what he had to say.

Work Management 140

Work Management Paid Search Agency Advertising Agencies Marketing Management 140

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. As a professional speaker, it was a natural marketing vehicle for Tom. On Thursday, May 19, 2011 at 5 p.m. How to share your YouTube video on all of your other social profiles. Blog this on Blogger.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Content Standard

MARCH 14, 2019

We’ve been hearing a lot about the potential of livestreaming for marketing for years now, and while some brands have stuck their necks out, many are holding back. And how can livestreaming fit into your existing content hub, social presence, or video content marketing program ? So how do you test the waters? Start a Series.

Tactics 108

Tactics Brand Identity Branding Planning 108

Brandwatch Marketing

JANUARY 2, 2019

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Youtube: 1.5 89% of B2B marketers use content marketing strategies. Youtube statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Optinmonster

MAY 10, 2023

Do you want to learn about FOMO marketing and how you can use it to boost revenue? Marketers have been leveraging FOMO for a long time to alter consumer behavior and achieve their desired results. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. What is FOMO Marketing?

Examples 110

Examples Urgency Marketing Planning Trigger Marketing 110

Hubspot

APRIL 13, 2011

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. 3 Key Events for Marketing Change in 2011.

Allocation 28

Allocation Online Marketing Cable Planning 28

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

ClickZ

JUNE 3, 2020

30-second summary: Betches Media is a digital publisher which was founded in 2011. Since its founding in 2011, Betches has featured content focused on humor and entertainment, but as the threat of COVID-19 grew, Betches shifted the focus of its content and programming on addressing the crisis by creating “Quarantainment programming.”.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. percent were quality.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. This has led many marketers to question whether or not SEO is dead. 57% of B2B marketers state that SEO generates more leads than any other marketing initiative.

Tactics 189

Tactics Cost SEO Lead Scoring 189

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes in November 2011 and 4.8 While they were new and trendy, Google+ Pages had several flaws.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Writing on the Web

MAY 16, 2011

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Share this on Technorati.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Biznology

DECEMBER 20, 2012

YouTube, the #3 site on the web, sees some 72 hours of video uploaded every minute of the day. People watched over 1 trillion videos in 2011 (or about 140 views for every man, woman, and child on the planet ). Whether photos or videos, share them on Pinterest , YouTube or Tumblr (with links back to your site, of course).

Trends 80

Trends Planning Youtube Wikipedia 80

Hubspot

JUNE 8, 2011

Today, Qualman released his newest video, "Social Media Statistics 2011." YouTube is the second largest search engine in the world. YouTube is the second largest search engine in the world. Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs. Download this awesome marketing data today!

Statistics 28

Statistics Social Media Video Marketing Media 28

Martech Advisor

DECEMBER 30, 2019

Modern marketers are ready to innovate, adopting disruptive tools like extended reality to reimagine their campaigns. This is why Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) have emerged as key trends for the future of marketing, revolutionizing how brands can position their products.

Paid Search Agency 90

Paid Search Agency Startups Interactive Marketing Marketing & Strategy 90

Contently

SEPTEMBER 19, 2016

Influencer marketing. While gamers can’t take credit for making YouTube an internet behemoth, they’ve certainly done their best to colonize it. In August 2015, YouTube launched YouTube Gaming, a separate platform just for gaming content. In June 2011, Justin.tv Live streaming.

Trends 60

Trends Media Youtube Advertising Mediums 60

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

ConvertKit

OCTOBER 26, 2021

Launched in 2011 as a platform for gamers to stream their games live for other people to watch in real-time, Twitch has gradually expanded its reach since then. It’s not all that different from making a video and uploading it to YouTube. Think TikTok, YouTube, Facebook, and Instagram. Nowadays, live streaming platforms abound.

Curation 80

Curation Cross-Selling Internet Marketing Youtube 80

Hubspot

MAY 3, 2011

According to the 2011 Social Media Marketing Industry Report , 77% of marketers plan on increasing their use of YouTube and video marketing in 2011. Here is a quick video that will explain exactly how you do this as you work to expand your video marketing. Connect with HubSpot :

Youtube 28

Youtube Video Marketing Hubspot Planning 28

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

B2B Marketing Traction

DECEMBER 22, 2010

So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. Put together a great marketing plan to add relevant and strategic content to your online presence in 2011. SEO Has Changed.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

Convince & Convert

FEBRUARY 25, 2015

That used to be case until 2011, and then their previous relationship lapsed. About Jay Today This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. (Watch today’s video to see my stationed in front of an enormous T-rex skeleton. In Montana.)

Twitter 135

Twitter Google Marketing Analytics Tools Buzz 135

Hubspot

MAY 10, 2017

Now that we’re all up to speed on scarcity, we wanted to highlight 10 other brands that successfully have successfully used the principle to market and sell different products. By September 2011 , Google+ was open to all Google account holders, and 400 million people signed up within its first year. 1) Snap Inc. Source: Spectacles.

Demand 93

Demand Brand Identity Branding Social Networks 93

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. But wait, that’s not new… is back to marketing 101 you’d think, no?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

readwrite

AUGUST 1, 2010

A search for “snuggie parody” on YouTube yields 1,440 results. The winner will receive $5,000, a trip to New York City and maybe even the opportunity to produce or appear in a real Snuggie-brand commercial for 2011. A Snuggie infomercial parody posted on YouTube, now reposted on an official Snuggie website.

Viral Marketing 40

Viral Marketing Youtube Paid Search Agency Ads 40