Digital B2B Marketing

JULY 28, 2011

July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite. Would a 2008 social media impression be comparable to a 2011 impression? Early attempts to include social media in a marketing mix model, even once history is available, will initially struggle because of this. Is there an alternative to marketing mix models ?

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Digital B2B Marketing

FEBRUARY 28, 2012

As B2B marketers, focusing on your audience is absolutely critical. If you are focused on what your B2B target audience has done in the past or is doing today, you will miss new opportunities like the Internet (2000), Twitter (2009) or Pinterest (2011) to connect with your audience. Of course not! Who cares if they are!

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Twitter B2B Marketing Internet Marketing Course 100

Digital B2B Marketing

OCTOBER 23, 2012

Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. In 2011, traffic was down 5% for the same comparison. What Should Marketers Do With LinkedIn? Quantcast (chart below showing when the thought leader feature was added) shows a 7.5% Proceed with caution.

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Digital B2B Marketing

FEBRUARY 4, 2012

” From the What We Do page: “We have become the leader in vertical marketing and media online by delivering qualified clicks and qualified inquiries at low cost and with great scalability.” They purchased IT Business Edge in September 2011 and Internet.com in 2009. Are “Leads” the Only Thing Left?

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Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Digital B2B Marketing

APRIL 11, 2011

Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. In an efficient market, media spend is driven by its impact, not time spent with media. TV spending for every minute spent.

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Digital B2B Marketing

APRIL 20, 2011

You have committed to content marketing, you have invested in creating content, and your website has turned into a veritable content hub. Most marketers fail this test. The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. If your form included a $39.99 The Content Sell.

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Lead Generation Generation Lead Scoring Lead Ranking 100

Digital B2B Marketing

FEBRUARY 13, 2012

To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. Real Big Data Brought to Marketing In marketing, Big Data often refers to the data that is created and captured in digital marketing. Marketers are ready to use data. Every sale.

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Digital B2B Marketing

MARCH 25, 2011

As marketers become publishers in their own right, it is natural they become expert content curators also. Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. Your audience must first discover and choose you.

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Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

DECEMBER 17, 2013

Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Instead of gripping, as marketers this is just our new reality. Of course your posts aren’t reaching as many people on Facebook!

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Digital B2B Marketing

APRIL 6, 2011

And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter. Many of the people in these B2B marketing positions are not using social media. No wonder they are not embracing it as marketers. It was the silence of Twitter.

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Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 21, 2011

Beyond a great headline, he has great advice for marketers to ensure content and thought leadership is tightly connected to sales. When marketing looks to establish a company as a category thought leader, marketing and product must align around the same overall category vision. Are marketing, sales and product aligned?

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Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MAY 9, 2012

These are the same business decision makers and influencers your B2B marketing is targeting. Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. 5 Reasons Your Marketing Needs to be Mobile 1. Here are five things B2B marketers need to know before developing mobile plans.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

MARCH 4, 2011

Facebook is even more important to marketers. As a platform, an ecosystem and a media property, Facebook is now second only to Google in its importance to media and marketing. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. However, 21.6%

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Digital B2B Marketing

MARCH 24, 2011

In fact, an older Knowledge Storm survey published by Marketing Sherpa showed only 38% consistently provide accurate phone numbers and nearly half don’t even provide an accurate company name. We lie for a reason, and if marketers want us to stop lying on registration forms, they need to give us reasons to stop.

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Digital B2B Marketing

MARCH 31, 2011

In B2B, where thought leadership is nearly every marketers goal, it is even more critical. But B2B marketers are responding slowly. Let’s put some numbers on it what marketing to your audience is worth. This valuation is for a hypothetical mid-sized B2B technology marketer, ACME Business. It is your marketing gold.

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B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MAY 5, 2011

Lead generation, for purposes of this post, is collecting registration information for content, in order to build a marketing database or deliver leads to telemarketing and then on to sales. Delivering leads for sales drives today’s B2B marketing organization. B2B marketing is all about lead generation.

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Digital B2B Marketing

MARCH 28, 2011

Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

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Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets’ ire aimed at their own marketing. So what are marketers doing today that lacks respect and upsets their audience ?

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Digital B2B Marketing

MARCH 9, 2011

As digital marketers, we tend to measure the positives. A few of these delivered great results on paper, blinding marketers to the negative impacts that were not measured. Here are three activities which such negative impact that people fought back, outright disabling marketing tactics. They delivered great results on paper.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 27, 2011

Marketers want the deeper connection the words like and follow imply but have lost as social collections have replaced true social connections. Marketers want an emotional connection, they talk about “humanizing&# brands and having conversations with people. The key marketers miss is selfless good.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

APRIL 7, 2011

Optimize towards broader reach and lower frequency placements, counter to both traditional marketing theory and research on online brand lift. As a brand marketer, you went backwards. As a marketer, there are only two good solutions. Use traditional brand measurement or marketing mix modeling.

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Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

APRIL 4, 2011

A marketer during the week, my weekends are often spent with family in the garden, which has grown well beyond its small corner. Find me on twitter ( @wittlake ) for marketing conversation and the occasional weekend gardening comment and photo. You carefully tend to it as it grows and matures. Yes, your garden.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 17, 2011

Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. It doesn’t matter what data marketers actually collect and use or if individuals can control the data collection. This goes beyond the shaming threatened by the DMA to member companies.

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Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 11, 2011

When you do, here are just a few of the benefits you can expect to see: Your content will start to work for you, supporting your message rather than draining your marketing piggybank to get modest distribution. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

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Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

MARCH 4, 2011

Email is probably one of the most cost-effective channels for Kodak, and this allowed Kodak to quickly expand its email marketing. While all major marketers should understand email today, email is Kodak’s marketing, not their core business. Unfortunately, I understood how they landed there. Views expressed are my own.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? For many B2B marketers, the data is more relevant than Facebook. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

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Linkedin Media B2B Digg 100

Digital B2B Marketing

MARCH 7, 2011

There is a lot of great data in the research, if you market cloud computing services, it is worth downloading and spending a few minutes with the slides. Each is an opportunity for marketers to differentiate their offerings or position in the cloud marketplace. I just wish I had looked at it earlier. IT’s needs must be met.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Leads are an obvious choice for many B2B marketers.

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