Chris Koch
JANUARY 28, 2011
Then as marketers, we create a virtuous cycle that links these personal brands to the corporate brand. For example, Owyang’s replacement, Augie Ray, has his own personal blog, but his posts also appear on a group blog targeted at the business line he serves, “Interactive Marketing.”
Chris Koch
DECEMBER 28, 2010
That’s why employees and subject matter experts should be on the front lines of social media rather than marketers or PR people. External social media marketing is more important than internal social media collaboration. ROI should be measured on a higher level—as in the ROI of all of marketing to the business.
Chris Koch
JULY 29, 2011
McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media. The chattering classes intrude.
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