2011 and Marketing - B2B Marketing Zone

The Yin and Yang of Content Economics

B2B Memes

JANUARY 10, 2011

Was hoping to eat in 2011.”. On its face, this trend would appear to be great news for marketers. As he points out, though, many marketers, at least for now, “see this differently.” It’s no wonder, he says, that they also think social media is one of their least effective marketing tools. And that means the price falls.

Content

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Content Marketing & Journalism: Theory vs. Practice

B2B Memes

DECEMBER 10, 2012

Back then, he surprised me with a pessimistic assessment of the state of content marketing as a home for journalists. Conley’s money quote from last year’s interview laid out a compelling-sounding reason that content marketing and journalism can’t mix: lack of courage. Content Marketing’s PR Problem.

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B2B Marketing Zone

B2B Memes

The Yin and Yang of Content Economics

Content Marketing & Journalism: Theory vs. Practice

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