Everything Technology Marketing

JANUARY 31, 2012

It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. 2 – Content marketing Content marketing went mainstream in 2011. Happy New Year!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The Effective Marketer

DECEMBER 8, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Adobe Experience Cloud Blog

MARCH 23, 2018

Marketing has always struggled to show its value. Only 21% had a marketing background among FTSE 100 CEOs. Marketing as a Growth Driver. Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.” Out: gated content.

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Lead Gen Lead Ranking Demand Sales Qualified Leads 52

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.

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ANNUITAS

JANUARY 4, 2012

2011 is history, and we embark on another year. At the end of 2011, I resisted the temptation to become a prognosticator, figuring that I didn’t want to deal with the ramifications of my predictions potentially not coming true. They stem from discussions I’ve had with marketers over the past year. Well here we are.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. which leads merit sales investment and which don’t.)

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Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Perkuto

AUGUST 16, 2019

Attribution can be a confusing topic even for seasoned marketers. Marketo RCE has had very minor changes since 2011 and is sometimes slow. JN: Even though Bizible automates the process somewhat, it’s only as good as the data it gets. Having a tight process will help you scale. Bizible is also a more modern platform.

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Multi-Touch Attribution Marketo Lead Ranking Touchpoints 40

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. In the B2B marketing space this is notorious.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Tony Zambito

MAY 18, 2011

.  This phenomenon is causing turmoil in the rank and file infrastructure of B2B Marketing and B2B Sales.  Social Goals :  buyer behavior, as well as the foundational principle behind buyer persona development, is goal oriented.    Obviously, content marketing comes to mind here. 

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Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Televerde

NOVEMBER 3, 2020

Fred Isbell, Research Director at Dresner Advisory Services, High Technology Veteran, and former Senior Director at SAP Global Marketing. One I enjoyed working with was Televerde , a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results.

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Planning Analytics Enterprise Management Work Management 59

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Too often we grab the latest product brochure, sales presentation or case study and post it online. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process.

Lead Ranking 100

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 100

Adobe Experience Cloud Blog

OCTOBER 18, 2012

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Generate more high quality sales-ready leads.

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Marketing Automation Services Marketing Automation ROI Automation 48

Altitude Marketing

OCTOBER 21, 2018

Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. Step 1: Create Your Buyer Personas. Step 4: Pick the Right Sales Model. So, it hires a B2B marketing agency to generate leads. The company quickly hires a sales team.

Product 40

Product Enterprise Management Buyer Personas Work Management 40

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

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Tony Zambito

JANUARY 18, 2011

.  Adam gives us a good sense of the numbers and dollars being invested in demand generation and marketing automation.  You are focus on lead quantity not lead quality.   Acquiring a deep understand of your target buyer and their buying process.  I couldn’t agree more!

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Buyer Personas Demand Generation Demand Generation 100

Canadian Marketing Association

APRIL 27, 2016

In our last two posts, Mei and I discussed why your organization needs content marketing and how to define your audience. So you have buy-in from the boss and you’ve developed a buyer persona to help you guide the themes for your content marketing plan. Ask your sales reps. Look for gold in email correspondence.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing & Strategy 48

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. Why not ask B2B marketing experts I trust to answer my question via tweet? dougkessler dougkessler The next big B2B idea: Take over the Sales Force. We're all too obsessed with process and measurement.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Adobe Experience Cloud Blog

MAY 8, 2012

We are pleased to welcome her to the Modern B2B Marketing blog where she discusses how to transform marketing from a cost center to a revenue driver. As a Revenue Marketing consulting company, it’s important for us at The Pedowitz Group to understand our customer’s needs, even it they have a difficult time expressing that need.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48

Hubspot

APRIL 29, 2011

The following is a guest post from Greg Elwell, owner of B2B Inbound , an inbound marketing agency for B2B companies. And that means getting into an inbound marketing mindset. What’s an inbound marketing mindset and how do you cultivate it? Calculate how much traffic and leads you need to achieve your revenue goal.

Inbound Marketing 28

Inbound Marketing Planning Paid Search Agency Buyer Personas 28

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Customer Experience Matrix

DECEMBER 12, 2010

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. Marketing automation hits an inflection point, or maybe two. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Hubspot

JANUARY 23, 2012

Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. In fact, shopping cart abandonment reached a record high in 2011 , at 72% , and is steadily rising. Sound like a missed sales opportunity? Create Your Ecommerce Marketing Automation Action Plan. Think again.

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Activities Urgency Marketing eCommerce Comparison 28

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue.

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PPC Lead Generation Sales Qualified Leads Lead Ranking 148

ANNUITAS

JANUARY 25, 2022

Research shows that the buying process involves many more people than it did just 10 years ago. Buying committees are anywhere from two to four times larger than they were in 2011. Those that haven’t adjusted their go-to-market strategy to accommodate this evolution should be concerned. A lot of what we do is consensus driven.

Enterprise Management 130

Enterprise Management Buy Work Management Marketing Management 130

Marketing Insider Group

DECEMBER 3, 2019

Tech companies are in somewhat of a unique position in the world of marketing. And all of this must somehow be tied back into making sales. These factors can make successful content marketing far from a simple task for many technology brands. And the results they see include double-digit increases in traffic AND leads.

Enterprise Management 279

Enterprise Management Work Management Marketing Management Effectiveness 279

Hubspot

JUNE 8, 2011

Last week I had the pleasure of leading a workshop for a group of relatively new bloggers. Doctors, nurses, therapists and even the ladies holding down the phones at reception are part of the marketing machine that has helped this business grow from 2,000 visits per month to 12,000 visits to date. Brainstorm Personas & Titles.

Peer-to-peer 28

Peer-to-peer Blogger Lock-In Thought Leadership 28

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Productivity benefits where there is not a direct automation or elimination of a process step or task 3. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Full Circle Insights

NOVEMBER 29, 2021

There’s no question that marketing technology has completely transformed the way B2B marketers do their jobs, but martech keeps evolving. Sometimes it changes in response to new technical capabilities or to accommodate marketing trends. The first iteration of account-based marketing (ABM) gained traction around the mid-2010s.

Ideal Customer Profiles 105

Ideal Customer Profiles Account Based Marketing Full Circle Insights ABM 105

Hubspot

APRIL 6, 2012

How many ebooks does your marketing team have in its content arsenal? According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. So today, let's focus on design.

Design 28

Design Top of Funnel Work Management Marketing Management 28

The ROI Guy

DECEMBER 14, 2005

As well, personal productivity applications such as word processing, e-mail and messaging could be considered commodities. IT solutions are indeed evolving from basic infrastructure, through business process optimization and information management. Network servers, storage and printers have moved towards commoditization as well.

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