Digital B2B Marketing

OCTOBER 23, 2012

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. As a publisher, the face of LinkedIn has changed significantly.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Martech

AUGUST 29, 2023

LinkedIn: Simo Ahava (24.8K Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) LinkedIn: Brie E Anderson (2.6K LinkedIn: CharlesFarina (14K followers) X/Twitter: @CharlesFarina ( 9.6K

Marketing Analytics Tools 106

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 106

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She’s an expert in social media marketing (particularly LinkedIn optimization), a small business advocate, trainer, speaker and coach. Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

FEBRUARY 23, 2021

By 2011 at the start of the cloud era this had increased 4x to 2 ZB. Many of the company’s consultants, and even its sales and marketing team are former CPAs and business analysts, people who have worked in the industry (including former clients) who are now looking to help drive more change in more companies. ZB of data worldwide.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Connect with her on LinkedIn and follow her on Twitter.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Webbiquity

MARCH 26, 2019

Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. Year founded: 2010, with the specific Tech Dump brand founded in 2011. Webbiquity: What inspired you to work on a solution to this particular problem? We have self-funded (and paid him back) since that time.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Brandwatch Marketing

MARCH 7, 2023

That works out at a new social media user every 15 seconds. million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Social media statistics For context, as of April 2018, total worldwide population is 7.6 billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

MAY 5, 2020

In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. Webbiquity: What inspired you to work on a solution to this particular problem? You can connect with Orrin Broberg on LinkedIn and Twitter. This was the birth of Modus. Raised outside money in 2016.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Marketing Insider Group

JULY 14, 2020

2003: LinkedIn launches, providing professionals a virtual way to connect and learn. In just 17 years, LinkedIn has become a valuable channel for marketers. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. That strategy isn’t working for them.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Sprout Social

APRIL 18, 2022

Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers. Since launching in 2011, Nextdoor has expanded its presence into more than 285,000 neighborhoods globally. it’s a new year.

Verticals 103

Verticals Social Media Media Social Networks 103

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Take some time to learn how livestream works in advance of the in-person event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Vidyard

DECEMBER 20, 2019

Since 2011, Vidyard has helped businesses of all sizes generate more leads, accelerate pipeline, and delight customers using a video platform that enables the creation, hosting, optimization and measurement of online video content. Media Contact: Sandy Pell, Head of Corporate Communications, Vidyard. press@vidyard.com.

Paid Search Agency 91

Paid Search Agency Press Linkedin Video Marketing 91

Seismic

FEBRUARY 10, 2021

When we launched our program in 2011, I’d estimate that sixty percent of our financial advisors had LinkedIn accounts. Of those with active LinkedIn accounts, most profiles resembled resumes. But where a few saw risk, we saw reward and got to work. It was, however, novel to use social media for business.

Peer-to-peer 64

Peer-to-peer Ad Building Social Media Linkedin 64

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. Linkedin was gaining popularity and no one had a clue about how to properly use any of these social media giants. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with.

Social Media 71

Social Media Tools Media Work Management 71

The Effective Marketer

FEBRUARY 22, 2011

This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media. 2 Responses to WordPress Plugins for Marketers WordPress Plugins for Marketers « The Effective Marketer | WpMash - WordPress News says: February 23, 2011 at 5:42 pm [.] Let us know!

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Vidyard

DECEMBER 20, 2019

Since 2011, Vidyard has helped businesses of all sizes generate more leads, accelerate pipeline, and delight customers using a video platform that enables the creation, hosting, optimization and measurement of online video content.

Paid Search Agency 65

Paid Search Agency Press Linkedin Video Marketing 65

B2B Digital Marketer

SEPTEMBER 16, 2021

Ken Lundin, founder of Ken Lundin & Associates and creator of the Sales Alpha Roadmap, found his mission while standing in his front lawn in Atlanta in 2011, when he learned from the people who had purchased it that his house had been sold by the bank. 11:21 – Band-aid solutions that don’t work. Ken’s LinkedIn: [link].

B2B Sales 98

B2B Sales B2B Brand Identity Branding 98

ViewPoint

DECEMBER 10, 2013

Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Sales Tools to Leverage LinkedIn. Make People Want to Work for Your Company. Create a short video that shows your office and the people who work in it.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

The Effective Marketer

MAY 18, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You can follow any responses to this entry through the RSS 2.0 United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

markempa

DECEMBER 10, 2012

In March of 2011, the Siemens team launched Plantville. Gaming was completely uncharted territory for Siemens, so they turned to external creative agencies to help bring the project together.Derkosh describes working with game designers as a world apart from traditional B2B agencies.“They’re Develop the scope of work.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

The Effective Marketer

APRIL 6, 2011

This entry was posted on Wednesday, April 6th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Thirty- five percent of industrial companies are spending more on marketing in 2012 than they did in 2011, but the real shift comes in online marketing budget allocations.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

SocialPilot

FEBRUARY 5, 2024

Specify your expectations, understand your audience and competitors, and learn about Twitter and what works on it. To make a plan that works for your brand on Twitter, plan your campaign strategically. This will help you understand what’s working and what’s not. Work with micro and nano influencers.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

B2B Digital Marketer

MAY 13, 2021

We focus on spotting macro consumer and work trends and then applying the resulting insights to impact client performance, from go-to-market strategies to higher level marketing strategy. He has lived and worked in both the US and Japan, has an MBA from the Wharton School and lives just south of Denver, CO. Stephen’s LinkedIn: [link].

Trust Marketing 52

Trust Marketing Marketing & Strategy Paid Search Agency Consulting 52

The Effective Marketer

JANUARY 7, 2011

This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 10, 2011

Test them, see if they work, then be the judge. This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MARCH 24, 2011

B2B Marketing Summit Shows Old Problems Persist This entry was posted on Thursday, March 24th, 2011 at 9:00 am and is filed under Lead generation , Marketing Automation , Marketing Budget , Marketing Management. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Zoominfo

OCTOBER 31, 2018

To put it simply, most B2B marketers aren’t sure how to make influencer marketing work for them. In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference. In today’s post, we remedy this issue. PointBlank SEO.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Vendors should therefore really work with their customers and prospects in trying to justify the purchase. Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Tomorrow People

APRIL 12, 2013

Some rely on their gut feelings, claiming that social media ‘just works’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. This is the problem that we set out to solve in mid 2011. We don’t think so! Lead Capture. Leads are the essence of most B2B marketing campaigns.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

Some rely on their gut feelings, claiming that social media ‘just works’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. This is the problem that we set out to solve in mid 2011. We don’t think so! Lead Capture. Leads are the essence of most B2B marketing campaigns.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

The Effective Marketer

JANUARY 13, 2011

If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. Work your way through the list above and start playing with content personalization, even if only for a small segment of your database. The lesson? It will likely pay off handsomely.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2011

This entry was posted on Monday, February 7th, 2011 at 10:05 am and is filed under Online Marketing , Webinars. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0 United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. How you decide to work with it will determine whether you succeed or fail. Does it sound familiar? A new role is starting to take shape.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. Join the LinkedIn group and attend the next event! Like Be the first to like this post.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100