The Effective Marketer

SEPTEMBER 27, 2010

The answer may lie in a tool most people already have… MS PowerPoint! Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Start prototyping today!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

AUGUST 25, 2009

Why is it that such a poweful tool can be so deadly? You can follow any responses to this entry through the RSS 2.0 Much has been said on how PowerPoint is a bad tool and should be abolished, but who’s really at fault? No need to raise your hand, we all have been there. An interesting article sent to me (thanks, Z.)

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. Like Be the first to like this post.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Convince & Convert

MARCH 10, 2013

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. But what if we stopped thinking about Twitter as a broadcasting tool? But now, the Twitter you know (and presumably, love) is morphing again.

Twitter 167

Twitter Digg RSS Television marketing 167

Biznology

SEPTEMBER 21, 2016

My “aha” career moment happened in 2011 when I was at American Experience, working as a digital production assistant. The day we rolled into New Orleans, I realized that social media was not only a promotional vehicle, but a powerful storytelling tool in itself. Is there any particular project you’d like to share in more detail?

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. You can follow any responses to this entry through the RSS 2.0 But why the focus on content? Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Adobe Experience Cloud Blog

JANUARY 26, 2011

LinkedIn is an ideal platform for developing and maintaining business relationships. Check out these five reasons why LinkedIn should be a permanent part of your lead generation strategies: 1. A LinkedIn Company Page showcases your business brand. Millions of LinkedIn members follow over a million companies.

Linkedin 48

Linkedin Demand Generation Agencies B2B RSS 48

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. United States License.

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Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JANUARY 5, 2009

.: you may be asking youself “where are all the nice tools that we marketers love to use and how do they relate to being effective&# ? You can follow any responses to this entry through the RSS 2.0 Hang tight, because we’ll get to that real soon! You can leave a response , or trackback from your own site. United States License.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. You can follow any responses to this entry through the RSS 2.0 and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

The Effective Marketer

MARCH 15, 2009

But I digress… what I’ve been focusing on for the past few posts is on how you can use tools you already have at your disposal (like MS Outlook for most corporate users) to become more effective and productive. The use of such tools, however, can be seen as a short-tem fix instead of a long-term effect.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

JUNE 23, 2009

Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) What is it for?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JULY 12, 2009

Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. You can follow any responses to this entry through the RSS 2.0 So, why is it free? Like Be the first to like this post.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

MARCH 9, 2010

You can follow any responses to this entry through the RSS 2.0 3 Responses to Email Design Review Gallery Jodi Kaplan says: March 12, 2010 at 5:42 pm I think they got caught up in the design tools and forgot to focus on the basics: readability, usability, and good copywriting. You can leave a response , or trackback from your own site.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

FEBRUARY 12, 2009

MS Outlook is also a great productivity tool when used correctly, and so I decided to share some productivity tips for those using this program. 2. Turn emails into tasks: outlook is a great task management tool if you know how to use it. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MARCH 12, 2009

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Let them see your availability and let them Mischedule the meeting accordingly. This is a GREAT time saver.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. You can follow any responses to this entry through the RSS 2.0

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The Effective Marketer

FEBRUARY 25, 2009

Others use PDA’s , their iPhone, or a computer. What most don’t realize is that they probably already have a pretty good tool for helping them organize their tasks, prioritize, and take action. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Encourage social sharing (Facebook, LinkedIn, etc.) Company intranets and message boards.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Adobe Experience Cloud Blog

MARCH 31, 2011

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages.

Press 48

Press B2B Marketing Tips B2B 48

Online Marketing Institute

APRIL 11, 2011

May 12th - 14th, 2011. View Comments Gap Between Apple & Android Tablet Market Shares To Decrease by 2015 [REPORT] View Comments Twilight Game Scam Spreading on Facebook [WARNING] View Comments Should You Outsource Your Social Media Efforts? Let us know in the comments! Walt Disney World Resort, FL Speakers Include: Elizabeth Gore Exec.

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Online Marketing Institute

DECEMBER 23, 2010

Hear ideas from a number of companies about their approach to managing keywords, testing ad copy, testing landing pages, and what tools they use. Basil’s Cathedral To Chili Pepper Ten Search Marketing Hot Spots To Watch In 2011 Net Neutrality: What Do The New Rules Mean And What’s Next? Comments are closed. b2bmarketing

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Hubspot

OCTOBER 6, 2010

Subscribe to Your Blog - Give your new leads the chance to subscribe to your blog by email or through RSS from your thank you page. Connect in Social Media - Just like giving people the option to subscribe to your blog, give them insight and reason into why they should connect with you on Twitter, Facebook and LinkedIn.

Landing Pages 28

Landing Pages RSS Top of Funnel Advertising Funnels 28

Valasys

SEPTEMBER 4, 2019

Investment is calculated by adding total labor cost (Time) associated with social media tools, the monthly or weekly cost of using these products or services & the advertising budget. Tools to measure Social Media Metrics. PostRank: This is a great tool to measure the performance of content with RSS feed.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Content Marketing Institute

JUNE 27, 2018

The answer lies in these 11 tools. Quuu is the first social-sharing automation tool curated by humans, vetted by humans, designed for humans. For the purposes of this article, it’s the collaboration tool set that shines. A collaboration tool like @zohosocial allows you & your team to make decisions faster.

Curation 111

Curation Tools Enterprise Management Content 111

Convince & Convert

JULY 20, 2012

The RSS feed is: [link]. I guess Washington Post acquired the team for $12 million, LinkedIn acquired some patents for $4 million, and Beta Works acquired the, I think, the website and the brand for $500,000. We talk about tools. Alison: …tools out there. Listen Now. Find us on iTunes: [link]. We talk about tactics.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Online Marketing Institute

DECEMBER 23, 2010

Marketing Facebook as a B2B Marketing Tool What the B2B Marketer Should Know About Facebook 4 Tips for B2B Marketing on Facebook The One Effective Use of Facebook for B2B Marketing B2B Social Media Marketing – Facebook for [.] If you’re using Facebook to market to other businesses, I’d love to hear what else has worked for you!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JANUARY 5, 2011

Which tactics do the “experts&# believe will work best in 2011? Noting that “link exchange is dead, ad banners are no longer all about gaining referral traffic, and buying links is more dangerous than ever before,&# Scott McLay offers an outstanding guide to link building strategies, considerations, methods and tools.

Link Building 100

Link Building Linkbait SEO Ad Building 100

The Effective Marketer

JULY 5, 2009

Why keep creative briefs a tool for only your marketing department to use? You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Great idea! United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

NuSpark Consulting

MAY 19, 2012

In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. Post interesting questions, photos, videos, tools, news, and thought-provoking comments. There’s plenty of content on the web about Facebook Business Pages.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Convince & Convert

MAY 31, 2012

The RSS feed is: [link]. ” 30% of them said LinkedIn, 20% said blogging, and 19% said Facebook. Now, I like LinkedIn a lot. I think LinkedIn gets a bad rap. LinkedIn certainly has its place, but for us, the activity on Twitter dwarfs that that we see on LinkedIn. Listen Now. Find us on iTunes: [link].

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Online Marketing Institute

MARCH 24, 2011

Jared O’Toole Company: Under30CEO.com Twitter: @JaredOToole Interested in more Business resources? Is it RSS subscribers? May 12th - 14th, 2011. Interview the Big Dogs Interviews are a great source of content and allow you to tap into others networks. link] Zaki Usman This is a nice wrap up with good advice.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40