A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. Linkedin was gaining popularity and no one had a clue about how to properly use any of these social media giants. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with.

Social Media 71

Social Media Tools Media Work Management 71

SocialPilot

FEBRUARY 5, 2024

This way, through Twitter influencer marketing, the brand gets the promotion, and the influencer gets the reach. Track Your Campaign Performance Providing influencers with the creative freedom to promote your brand or product is one thing, but not reviewing their content result is another. appeared first on SocialPilot.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Hubspot

SEPTEMBER 15, 2020

Here, let's dive into six common use cases for live streaming, as well as how some major brands use live streaming to promote new products or reach new audiences. Get your leads and conduct an educational session, explaining the principles of your work and promoting your brand values. Product promotions and releases.

Examples 101

Examples Ad Building Brand Identity Branding 101

Marketing Insider Group

DECEMBER 22, 2014

Budgets will shift away from paid promotion and into brand content that their audiences actually want to consume. Budgets shift out of paid promotion (advertising), “through” social (ads on social) and into owned media ( brand content hubs ). CMOs will begin to instill a culture focused on customers.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

ClearVoice

JANUARY 26, 2021

By prioritizing promoted content for businesses and nonprofits, Facebook forced companies and organizations operating on shoestring marketing budgets to question more broadly the ROI of social media. As early as 2011, studies began to show a propensity among online users to lose interest in social media after prolonged exposure.

Social Media 116

Social Media Paid Content Training Media 116

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. This is the problem that we set out to solve in mid 2011. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. We don’t think so! Lead Capture. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. This is the problem that we set out to solve in mid 2011. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. We don’t think so! Lead Capture. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

KoMarketing Associates

AUGUST 22, 2012

When questioned about the marketing channels they intended to use in 2012, responses were mixed: i.e., tradeshows (67 percent), email marketing (65 percent), SEO (59 percent), social media ( Twitter, LinkedIn, Facebook ) (57 percent), trade magazine advertising (47 percent), and PR (38 percent). Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. One Response to Taming Your Brand Mascot David Thompson says: April 4, 2011 at 8:38 pm I specialize in designing brand mascots. More recently even Twitter mascots have been showing up as a company’s public face. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

KoMarketing Associates

FEBRUARY 12, 2015

For instance, the study found that CEOs of great companies were, as a majority, promoted from within, instead of an outside hire. This means that promoting from within can make for better companies and departments. Even though this book came out in 2011, its main principles still hold true today. Current Cost: $15.99

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

The Effective Marketer

FEBRUARY 7, 2011

Oh, but note that the cost involves “audience generation programs, to produce and promote a webcast”, so you have to add your email marketing costs (again, different platforms will charge differently) and any additional method you typically use to get people to register and attend. You can leave a response , or trackback from your own site.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

MLT Creative

MARCH 10, 2011

The 2011 HubSpot State of Inbound Marketing report declares that LinkedIn is the most effective customer acquisition social media tool for B2B businesses. LinkedIn Groups are a key component for ongoing engagement with B2B prospects. Follow these steps to join groups on LinkedIn: Log in to your LinkedIn Account.

Social Media 40

Social Media Linkedin B2B Marketing Social Marketing 40

Marketing Insider Group

DECEMBER 26, 2012

In “ What Is Marketing ” I challenge the commonly held notion that marketing is simply defined as promotion (or ads). Bonus: My most popular post from 2011 declared: Change is Coming To B2B Marketing. ” Bonus: my 2nd most popular post of 2011 asked: Will Content Strategy Save Marketing? .

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Does it sound familiar? A new role is starting to take shape. Website And the list could go on a few more bullets.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convince & Convert

FEBRUARY 22, 2013

The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag. Audi was also the first brand to use a hashtag – #ProgressIs – during a Superbowl commercial, back in 2011. Social Pros Shoutout.

Brand Identity 134

Brand Identity Branding Paid Search Agency Social Media 134

Content Marketing Institute

DECEMBER 12, 2017

Brands will continue to invest in content, as they have been over the last few years; but that investment will shift from mostly writing services and paid distribution/promotion to a whole host of services – production, more animation and video-related graphics, voice talent, etc. Jason Miller, global content marketing leader, LinkedIn.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

ViewPoint

SEPTEMBER 26, 2011

They prefer LinkedIn, a professional network that's all about getting business done. Facebook has about as much in common with LinkedIn as a Hawaiian shirt does with a three-piece suit. Facebook has about as much in common with LinkedIn as a Hawaiian shirt does with a three-piece suit. Here are five tips. Take advantage of FBML.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Outbrain

MARCH 20, 2020

With 45,000 members and growing, Affiliate Marketing on LinkedIn is the #1 affiliate group on social media in terms of sheer numbers. Get loads of useful resources and info about relevant events and promotions too! Join Linked Affiliate Group on LinkedIn. Join Affiliate Niche Builders Facebook group. Affiliate Marketing Group.

Communities 61

Communities Best Practices Marketing Management Paid Search Agency 61

Marketing Insider Group

JUNE 2, 2011

I was sitting in a Miami hotel room on May 1st, 2011 catching up on Twitter when I saw a tweet that Osama Bin Laden had been found. That was confirmed by a recent report of who tweets… Twitter usage is up significantly according to the 2011 Update from the Pew Internet & American Life Project.

Twitter 100

Twitter Customer Surveys Internet Marketing Mobile Marketing 100

Marketing Insider Group

DECEMBER 18, 2013

Emotional marketing messages are twice as effective as promotional ones. ~ The number of web searches on the term “Content Marketing” is up 400% since January 2011. ~ Google Trends. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Stats 100

Stats Content Marketing Content Curation 100

Webbiquity

MAY 17, 2016

On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). Sample review: “Super user friendly, works perfect and is very affordable! I can even connect it to my Buffer account. It simply rocks!” — RazorSocial.

Planning 145

Planning Research Tools Best Practices 145

Writing on the Web

MAY 18, 2011

On Thursday, May 19, 2011 at 5 p.m. Join me, along with Colin Martin and Marc Bullard , in a free webinar next Thursday, May 19, 2011 at 5:00pm ET to learn the secret tactics successful marketers are using on free hosting sites such as YouTube that are bringing an avalanche of traffic to their websites. Share this on LinkedIn.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Marketing Insider Group

SEPTEMBER 17, 2013

Most executives think marketing is the same things as advertising or promotion. Google’s “Zero Moment Of Truth research showed that the number of sources we look for in making a purchase has doubled (2011 vs. 2010). The campaign-only model is dead. We are no longer the folks who blow up balloons at trade shows.

Content Marketing 100

Content Marketing Trade Show Content Mobile Advertising 100

Biznology

SEPTEMBER 21, 2016

My “aha” career moment happened in 2011 when I was at American Experience, working as a digital production assistant. The day we rolled into New Orleans, I realized that social media was not only a promotional vehicle, but a powerful storytelling tool in itself. Is there any particular project you’d like to share in more detail?

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Webbiquity

JANUARY 2, 2013

Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). ( B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Writing on the Web

JUNE 12, 2013

According to Neilson.com, there were 181 million blogs around the world at the end of 2011. (In Tell your readers that you would like them to share your post on Facebook , Twitter , and LinkedIn. In 2006, there were 36 million in existence.). When you share your own content, don’t just post a link.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Hubspot

JUNE 26, 2019

While any company can offer promotional coupons and discount codes if they want to, businesses that can provide value to the customer in ways other than dollars and cents have a unique opportunity to connect with their audience. GrubHub, an online food ordering and delivery website, has run its successful Yummy Rummy sweepstakes since 2011.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Convince & Convert

SEPTEMBER 7, 2011

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. But…isn’t promoting your own content akin to talking about yourself? Self-Promoters = Companies that link to their own content 50% or more of the time. It’s just awkward. And isn’t that rude, and thus ineffective?

Curation 166

Curation Research Sample Click Rate 166

Marketing Insider Group

JANUARY 27, 2014

Your best content is lost among too much product promotion. In early 2011, Forbes Contributor Christine Crandell wrote that the customer experience for most buyers is inconsistent and disconnected. ” According to Sam: Our goal is not to promote ourselves but our thinking; our website is not a sales tool but an educational one.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Industrial Marketing Today

MARCH 12, 2012

Whereas the study (2011 Social Media in Industry Survey) conducted by Semplice Industry Marketing states, “Of those who used Twitter in 2011, 78% found it somewhat to very useful.”. It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Content Standard

JULY 7, 2015

Taking a page out of LinkedIn’s playbook , Pinterest has recently partnered with a group of marketing developers in order to “grow and optimize paid, earned, and owned content across Pinterest.” Interested in strategies for promoting with content? The case study on their campaign is astounding.

Paid Content 40

Paid Content Advertising Agencies Top of Funnel Advertisements 40

Marketing Insider Group

DECEMBER 5, 2013

In fact, the Corporate Executive Board’s latest report shows that “ emotion beats promotion ” by a factor of 2 to 1. And then in January 2011, a sharp increase began that shows content marketing is now 5 times more important to brands than ever before. They are looking for brands that put buyers first. InboundWriter ).

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Circle Studio

NOVEMBER 8, 2018

Back in 2011, when Scott Brinker, editor of ChiefMarTec.com, began tracking the growth of MarTech with his Marketing Technology Landscape Supergraphic , there were only around 150 solutions on the market. Here’s a rundown of five relevant categories of MarTech and some of the key tools to consider: Advertising & Promotion.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Marketing Insider Group

OCTOBER 12, 2015

In my top marketing predictions for 2011 , I correctly saw that marketing automation would become a required part of the marketing technology stack, I was dead wring that marketing attribution would become a hot topic. But I’ve been re-posting my content on Linkedin for over a year with some great results. Photo Source ).

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Writing on the Web

MAY 16, 2011

Join me, along with Colin Martin and Marc Bullard , in a free webinar next Thursday, May 19, 2011 at 5:00pm ET to learn the secret tactics successful marketers are using on free hosting sites such as YouTube that are bringing an avalanche of traffic to their websites. How to brand your channel to effectively promote your business.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Webbiquity

JANUARY 24, 2011

Promote events through social media? A free service for setting up, promoting and hosting Twitter chats. 11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars. 4 Social Media Predictions for 2011 by oneforty blog. Share this on LinkedIn. Create animations? Gather competitive intelligence?

Social Media 100

Social Media Tools Buzz Media 100