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MarTech’s GA4 experts to follow

Martech

LinkedIn: Simo Ahava (24.8K Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) LinkedIn: Brie E Anderson (2.6K followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K

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How to Use Social Media Event Marketing to Boost Your Attendance

Navigate the Channel

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today. Take some time to learn how livestream works in advance of the in-person event.

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The Enemy of Productivity

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Enemy of Productivity Did you get anything done today? Ignore the email and focus on work. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). LinkedIn Sales Navigator is a great example of the company marketing this capability.

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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

Before you decide to implement live video planning and production into your strategy, you'll need to learn more about this content's consumers, how often they watch this content, and which platforms they primarily use to stream it. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). Data Source.

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Gamification: How Siemens got 23,000 engineers to learn about its brand

markempa

In March of 2011, the Siemens team launched Plantville. Players are challenged to maintain operation of their plant while improving productivity, efficiency and facility health. Showcase thought leadership in sustainability and productivity, as well as the breadth and depth of products and services. “To

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Why Content Marketing with Video Is Key

Writing on the Web

Tom had installed a video production studio in his house and was gearing up for making his own infomercials and training videos. On Thursday, May 19, 2011 at 5 p.m. ET , you can learn from the two video marketing experts who work for Tom, Colin Martin and Marc Bullard with this free webinar. Share this on LinkedIn.