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MarTech’s GA4 experts to follow

Martech

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. LinkedIn: Simo Ahava (24.8K LinkedIn: Brie E Anderson (2.6K LinkedIn: Brie E Anderson (2.6K

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99 Amazing Social Media Statistics and Facts

Brandwatch Marketing

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3

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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

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121 Amazing Social Media Statistics and Facts

Brandwatch Marketing

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. LinkedIn: 500 million users. Youtube: 1.5 Social networks earned an estimated $8.3 40bn was spent on social network advertising in 2016. Youtube statistics. billion users.

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How to Use Social Media Event Marketing to Boost Your Attendance

Navigate the Channel

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today. LinkedIn for Long-Lasting Event Connections.

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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). LinkedIn Sales Navigator is a great example of the company marketing this capability.