Digital B2B Marketing
OCTOBER 23, 2012
A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. As a publisher, the face of LinkedIn has changed significantly.
Digital B2B Marketing
DECEMBER 13, 2011
We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011. You can also join the #B2Bchat group on LinkedIn as well! How do they effectively communicate results within the organization? What are the trends they are looking towards in 2012? You can also view the summary on Storify.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital B2B Marketing
JULY 28, 2011
July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite. Would a 2008 social media impression be comparable to a 2011 impression? It doesn’t consider the possibility that someone saw a TV commercial and responded by visiting your Facebook page or saw a recruitment billboard and looked up your company on LinkedIn.
Digital B2B Marketing
MAY 31, 2012
One particular record still sticks in my mind: The name, company and title matched (based on LinkedIn). Here is an excerpt from the report: In a more recent (2011) study from JanRain (with a broader consumer base), 88% report having lied on registration forms. Rather than providing a real phone number, they make something up.
Digital B2B Marketing
FEBRUARY 13, 2012
To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. If so, I would love to connect with you on LinkedIn. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression.
Digital B2B Marketing
MARCH 25, 2011
Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. What content will you begin curating?
Digital B2B Marketing
MARCH 25, 2011
For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.
Expert insights. Personalized for you.
100 
Let's personalize your content