B2B Marketing Traction

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Social Media Messages – How Many are Enough?

B2B Marketing Traction

In fact, in a blog entry with this title, In Social Media, Failing to Plan is Planning to Fail , Brian Solis sites a Gartner statistic that 70% of social media campaigns will fail in 2011. How often will you update LinkedIn? LinkedIn Status updates : 5 per week. How many blog posts will you write each week? Tweets : 1 per day.

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SEO Industry Has Some Snake Oil, But Also Much Success

B2B Marketing Traction

LinkedIn Resources. A collection of Linked-In how-to’s, optimization tips and case studies to help B2B marketers get better results from their company page and their profiles on LinkedIn. Upcoming Events October 22-24, 2011 "Confab: A Forum for Successful Consultants". Trade Show Resources. April 30 - May 1, 2012.

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Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Put together a great marketing plan to add relevant and strategic content to your online presence in 2011.

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Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers. I wrote about this as a tactic way back in 2011 – read my post here. Read more about this in my previous post, Why Your B2B Marketing Needs a System.

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year. It was all about quality and volume content in 2010, and now it’s even more so in 2011.

SWOT 100
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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year. It was all about quality and volume content in 2010, and now it’s even more so in 2011.

SWOT 100