Contently

OCTOBER 14, 2020

Word of mouth was crucial, so the PR firm leaked information that the lead actress was possible in relationships with both Puff Daddy and Robbie Williams. In 2011, the last recession was in full swing and many of my clients at Ogilvy were cutting budgets. We exaggerated, we reframed, but note that we never lied.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Biznology

JULY 31, 2013

The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Social media video is hugely popular and includes everything from Vine (Twitter’s 6-second mobile video app) to long-form videos on YouTube.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. Hire the Right People to Lead the Project. YouTube – acquired by Alphabet (Google). Guest post by Nico Prins.

Training 214

Training Planning Work Management Marketing Management 214

Digilant

NOVEMBER 8, 2023

Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023. Many advertisers agree that measurement falls short, leading to data fragmentation.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Zoominfo

APRIL 24, 2019

57% of B2B marketers state that SEO generates more leads than any other marketing initiative. Rolled out in 2011, Panda “rewards high-quality websites and diminish[es] the presence of low-quality websites in Google’s organic search results” ( source ). 75% of all search engine users don’t scroll past the first page of search results.

Tactics 189

Tactics Cost SEO Lead Scoring 189

NetLine

OCTOBER 12, 2018

What started as a 150-piece puzzle in 2011, the Marketing Technology Landscape Supergraphic had a fraction of the number of logos as it does in today’s version, which boasts nearly 7,000 logos. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. Talk to sales.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Navigate the Channel

OCTOBER 5, 2022

The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today. Social software giant Sprout Social reports video leads the pack for content engagement, followed by images or photos, text-only posts, stories and live video.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. The platforms with the biggest audiences, and the most mature live streaming tools, took the lead. Additionally, emerging platforms like Twitch.tv

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

markempa

DECEMBER 19, 2016

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. appeared first on B2B Lead Blog.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Hubspot

FEBRUARY 18, 2020

Snapchat didn't exist until 2011. Close to 40% of marketers list their top priority in 2020 as generating leads. Video-based platforms like YouTube show no signs of slowing growth––it was the only bright spot in Alphabet's recent earnings report. In the early 2010s, social networks were only starting to gain traction.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Contently

SEPTEMBER 25, 2018

In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. For one company, generating 10 leads through a video might be excellent. They posted them on YouTube and found that the animated video gave them a 20 percent higher click-through rate than the live-action video. Why do you think that was?

Work Management 140

Work Management Paid Search Agency Advertising Agencies Marketing Management 140

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. The solution, it seems, is far more complicated. Why is it that one company fails miserable while the other gets it right?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Hubspot

MAY 10, 2017

Brands can use the scarcity principle to persuade people to fill out a lead form, purchase a product, or take another desired action. By September 2011 , Google+ was open to all Google account holders, and 400 million people signed up within its first year. 3) Nintendo. Source: TechCrunch.

Demand 93

Demand Brand Identity Branding Social Networks 93

The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. United States License. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Content Standard

MARCH 14, 2019

You know those unboxing videos that do so well on YouTube? Additionally, IGTV was launched in mid-2018 as a competitor to YouTube, allowing Instagram users to upload videos which stay forever on their profile’s channel. The YouTube Live homepage lets audiences discover the most compelling live events happening right that minute.

Tactics 108

Tactics Brand Identity Branding Planning 108

Envy

AUGUST 30, 2018

Laura is a senior editor at Forbes and also a co-lead reporter for the Forbes Fintech 50 list. Co-founder of Bitcoin Magazine (2011) and Ethereum (2013), Vitalik Buterin is only 24 years old and someone we’re all keeping our eyes on! Laura Shin. laurashin 96.8 K followers. Vitalik Buterin. VitalikButerin 798K followers. Jim Marous.

Work Management 97

Work Management Marketing Management Lead Scoring Lead Ranking 97

Hubspot

MAY 30, 2011

YouTube is celebrating its 6th birthday this month, and in a thank-you message to its users, the user-generated video site revealed a couple of amazing statistics: More than 48 hours (two days!) of video are uploaded to YouTube every minute. YouTube has surpassed the 3 billion views-per-day mark. Connect with HubSpot :

Youtube 28

Youtube Webinar Metrics Case Study Case Studies 28

BOP Design

FEBRUARY 20, 2019

We’ve included essential sizes for Facebook, Instagram, Twitter, LinkedIn, and YouTube to help you stay current on photo and image specifications. Since 2011, LinkedIn has grown from 140 million users to over 500 million users. Studies show that 80% of B2B marketing lead s from social media come from the LinkedIn platform.

Social Media 50

Social Media Media B2B Linkedin 50

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. They call it The Fun Theory (www.thefuntheory.com) and the goal is simple: using fun to change people’s behavior for the better. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Martech Advisor

DECEMBER 30, 2019

Today, XR technology looks very different – 360-degree videos on YouTube, AR filters on Snapchat, and DIY VR equipment like Google Cardboard have changed our conception of immersive experiences. Let’s consider how leading brands are turning futuristic ideas into reality, enabling greater engagement for their customers.

Paid Search Agency 90

Paid Search Agency Startups Interactive Marketing Marketing & Strategy 90

markempa

DECEMBER 10, 2012

In March of 2011, the Siemens team launched Plantville. The team launched the game on March 24, 2011. 30,000 video views on YouTube. Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun. And it’s filling the sales pipeline in the process. This online game simulates the experience of being a plant manager.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Displays your Google search history across devices, including YouTube searches. Sample review: “There is no reason to overlook the obvious.

Planning 145

Planning Research Tools Best Practices 145

The Effective Marketer

NOVEMBER 4, 2009

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. Have you ever tried simply not checking email ? United States License. United States License.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

seo.co

FEBRUARY 15, 2022

Starting in 2011 with the Panda update, Google has gradually refined its ability to detect “high quality” content, eliminating any duplicate or unoriginal content (which is common in clickbait) and learning to recognize gimmicky headlines designed only to attract clicks. Facebook and Google United. Sensational?

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Hubspot

SEPTEMBER 15, 2020

Get your leads and conduct an educational session, explaining the principles of your work and promoting your brand values. He used to be a professional gamer and started live streaming in 2011. Some of the best streaming platforms include YouTube Live, Facebook Live, LinkedIn Live, Periscope, and Instagram.

Examples 101

Examples Ad Building Brand Identity Branding 101

Biznology

JUNE 17, 2013

61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 51% of online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign. 35% increase in mobile video views occurred from 2010 to 2011. YouTube ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Rain: The Growth Agency

DECEMBER 14, 2020

For more information, visit the official website , Facebook , Twitter or YouTube pages. Since its founding, LSSE has established itself as one of the leading sports event promoters in the country. Tour, 2003 and 2008 matches between the United States and Mexico, and the 2005, 2007, 2009, 2011 and 2019 CONCACAF Gold Cups.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad brokers Lead Ranking 40

KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. So what’s a marketer to do? Identify solutions and figure out ways to execute them.

Social Media 120

Social Media Media Work Management Marketing Management 120

Online Marketing Institute

DECEMBER 23, 2010

Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. This is about the leads paid for in the RFQ model. I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product. Google argues that users can easily switch to rival search engines even if it’s the default.

Google 84

Google Lead Ranking Lead Scoring Paid Search Agency 84

Marketing Insider Group

NOVEMBER 30, 2010

And YouTube content growth is actually accelerating to 35 hours of new content added every minute. Internet Leadership: Mary shows a chart of leading Internet companies in 2004 and 2010. Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" The Secret To B2B Social Media?

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

The Effective Marketer

MARCH 7, 2009

Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. United States License. United States License. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Biznology

OCTOBER 15, 2015

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Marketing Craftmanship

APRIL 8, 2011

For a host of political and practical reasons, inappropriate and ineffective web content gets posted; sorely outdated content is granted lifetime tenure; and assorted layers of information…in WORD documents, PDFs, YouTube videos, podcasts, webinars…all obscure the company’s core messages and brand positioning goals.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. B2B Lead Blog ). It’s not what you almost certainly think.).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100