Webbiquity

JANUARY 31, 2019

Kevin Conner is the founder and CEO of Vast Bridges, a customer acquisition and lead generation company in the home services arena. Since 2011 more than 10M consumers and businesses have used Vast Bridges’ web properties to search for Internet and TV service. ’s leading home services (broadband and TV) search engine.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Webbiquity

OCTOBER 5, 2012

Vocus vs. Cision (November 8, 2011). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011. The Nifty 50 Top Women of Twitter for 2011 (May 3, 2011).

PR 100

PR Stats Social Media Twitter 100

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. Hire the Right People to Lead the Project. Guest post by Nico Prins. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. This serves as a reference point for the team. It is something that Noah Kagan does at Sumo.

Training 212

Training Planning Work Management Marketing Management 212

Webbiquity

JUNE 28, 2012

While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads. When a company comes onto your website it’s an opportunity for you to proactively take its anonymous interest and turn it into a lead.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 23, 2021

By 2011 at the start of the cloud era this had increased 4x to 2 ZB. That often means revamping or creating innovative business processes using leading edge technologies. As Synopsis reports : “The Internet, mobile, and the cloud are all enabling the rapid growth of data. In 2007, at the start of the mobile era, we generated 0.5

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316

Webbiquity

AUGUST 19, 2016

Google Fellow Amit Singhal explained back in 2011 that Google likes fresh content. A well-optimized site designed with user experience as a priority will more effectively convert visits into leads, generating more income. He has industry-leading expertise in online PR, social strategy, e-commerce and database marketing.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Sample 145

Webbiquity

JUNE 11, 2012

People recognize the need to monetize online platforms, but it’s hard to look at Facebook and see them as needing more money when all the talk is of founder Mark Zuckerberg’s billions of dollars in net worth and a massive initial public offering (IPO) on Wall Street.Still, it helps to have Tumblr as a good example leading the way.

Facebook 100

Facebook Social Networks Network Marketing Ideal Customer Profiles 100

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. B2B Lead Blog ). More content = more leads. The Backup List ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MAY 3, 2012

34% of marketers have generated leads using Twitter. In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. •

Positioning 100

Positioning Business Mobile Marketing Stats 100

Webbiquity

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Lead Nurturing by Find New Customers. 2011 Trends: Content Marketing Is Critical by eMarketer. The bad news is that it’s not easy.&#.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. “If your goal is to create content that can drive leads or sales, it doesn’t make sense to create content that is too broad or targets large audiences with only cursory interest in what you are selling.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

AUGUST 26, 2014

Myspace’s user base decline resulted in a tremendous loss in valuation; in fact, News Corp sold substantially all of its Myspace ownership in May 2011 for a rumored 35 million dollars. The takeaway lesson for marketers is that while it is important to get the word out, unless you are reaching qualified leads, it does you no good.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Webbiquity

JANUARY 3, 2012

The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011. social media ROI, lead quality, content marketing) will remain priorities in 2012. ” Why lead generation and branding aren’t mutually exclusive by iMedia Connection.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Webbiquity

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. by B2B Lead Roundtable Blog. 26 Ways to Use Social Media for Lead Generation by Social Media Examiner. ** 5 STARS. Are These Social Media Trends of 2011 Part of Your Strategy?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

MARCH 26, 2012

Krista LaRiviere of web presence optimization software firm gShift Labs quotes a client who told her that “once his marketing team started focusing on the company’s entire web presence (not just the website), organic search traffic increased, leads increased and business increased. Online Reputation Management and WPO.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Webbiquity

JANUARY 16, 2012

Kristi Hines studies the AdAge Power 150 blogs to see how leading bloggers are displaying their social clout. Top 10 Blog Directories 2011 by SEO Wizardry. He also shares six blogging lessons learned, including the importance of user experience and letting your audience drive your the conversation.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

APRIL 3, 2012

On the other hand, the sheer volume of data and variety of measurements can lead to “analysis paralysis” and confusion over which metrics are truly important and what response or changes to current activities should be implemented or prioritized.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Webbiquity

APRIL 18, 2012

Content is also crucial for lead nurturing , SEO and other online marketing initiatives. ” Lower Your Cost Per Lead! The 22 Best Infographics We Found In 2011 by Co.Design. Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

MARCH 21, 2012

Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. So how can companies most successfully use LinkedIn to generate more leads and sales?

Linkedin 100

Linkedin Tactics Tips Best Practices 100

Webbiquity

FEBRUARY 7, 2012

.” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. And among those who do, about 42% of marketers replied that zero or an uncertain number of sales leads resulted from social media programs.”

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

DECEMBER 8, 2015

Nearly 60 percent of marketers indicated that social media improved lead generation , which is great news for your small business since you will be able to dedicate even more time and attention to your social audience than your larger competitors. Social media. Social media presence is another key to unlocking success in 2016.

Small Business Marketing 100

Small Business Marketing Work Management Optimization Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

MARCH 25, 2014

In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Not only do PDFs have a number of limitations (e.g.,

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Webbiquity

JANUARY 5, 2011

Which tactics do the “experts&# believe will work best in 2011? Rae Hoffman interviews 10 leading experts including Aaron Wall, Debra Mastaler and Rand Fishkin (and throws in her own thoughts) about their most productive SEO link building methods and theories. Where can you find non-obvious link sources to pursue?

Link Building 100

Link Building Linkbait SEO Ad Building 100

Webbiquity

FEBRUARY 27, 2012

5 Email Marketing & Social Media Musts For 2011 by iMedia Connection. Michael Redbord lists almost two dozen “ideas for offers that can help dramatically increase the size of your email list and lead conversion volume,” such as education (eBooks, whitepapers, buyer’s guides), free stuff, and online tools (e.g.

Email Marketing 100

Email Marketing Planning Best Practices Ad Frequency 100

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Last month alone we got 38,000 new, inbound leads to feed to our sales team.

Twitter 100

Twitter Enterprise Management Work Management Paid Search Agency 100

Webbiquity

MARCH 6, 2012

5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. How To Use Occupational Targeting In Facebook For B2B Leads & Sales by Search Engine Land. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B. Facebook for Small Business Marketing. Notice Anything Different on Facebook?

Facebook 100

Facebook Tips Paid Search Agency Best Practices 100

Webbiquity

APRIL 6, 2017

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. According to Data2CRM , “the dynamic engagement with the leads and prospects, instead of uninvolved messages, is the striking difference of social CRM” compared to traditional CRM.

Marketing Automation Services 250

Marketing Automation Services CRM Tools Marketing Management 250

Webbiquity

JANUARY 24, 2012

YouTube etiquette for 2011 by iMedia Connection. And Tumblr is among the fastest-growing networks, tripling its user base in 2011. Social Media Report: Q3 2011 by Nielsen Research. YouTube Tips and Tactics. 6 Best Practices For Small Business YouTube Marketing by OPEN Forum. Here’s the source.

Social Media 100

Social Media Tips Media Best Practices 100

Webbiquity

FEBRUARY 7, 2011

How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Richard Jones details an 8-step process of “web and social nurturing that complement and extend email centric concepts of lead nurturing to drive better lead generation.&# Six Social Media Trends for 2011 by Harvard Business Review.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

MARCH 28, 2012

Jessica Meher presents 25 “key elements for driving more traffic, leads, and sales,” like optimizing page content and title tags for search, using relevant imagery, writing copy that is clear rather than clever, and using calls-to-action that stand out. 25 Must-Haves for a Remarkable Website by HubSpot Blog.

Design 100

Design Marketing Websites Tips Landing Pages 100