Digital B2B Marketing
FEBRUARY 4, 2012
.” In other words, QuinStreet is a lead generation company. They purchased IT Business Edge in September 2011 and Internet.com in 2009. They purchased IT Business Edge in September 2011 and Internet.com in 2009. Are “Leads” the Only Thing Left? Already suffering, editorial looks to have been crushed.
Digital B2B Marketing
APRIL 20, 2011
The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Personally, I would not, here are a couple reasons why this fails the content selling test. It immediately looks like it is out-of-date information.
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Digital B2B Marketing
MAY 31, 2012
Here is an excerpt from the report: In a more recent (2011) study from JanRain (with a broader consumer base), 88% report having lied on registration forms. Inaccurate contact information is one of the reasons the traditional approach to enterprise B2B lead generation is on its last legs and needs to be reimagined.
Digital B2B Marketing
MAY 5, 2011
Lead generation, for purposes of this post, is collecting registration information for content, in order to build a marketing database or deliver leads to telemarketing and then on to sales. Delivering leads for sales drives today’s B2B marketing organization. B2B marketing is all about lead generation.
Digital B2B Marketing
MARCH 21, 2011
Here are Chris’s three key points: Connect ideas to offerings: tell a story that extends from vision to implementation Use ideas to attract and nurture leads Train salespeople to use and talk about ideas For many well-intentioned marketers, the missing link is product. You’ve inspired me to write a follow-up post this week!
Digital B2B Marketing
MARCH 24, 2011
Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Reply Eric Wittlake says: March 26, 2011 at 9:08 am Thanks Carmen. I hope we will see more marketers ungate more of their content.
Digital B2B Marketing
MARCH 11, 2011
What about all of those lost leads? It had great potential, but something went wrong. Now, it is stuck behind a window with 6 to 10 horizontal gray steel bars. Post the key findings on your Facebook page. Use the information for what it was intended for, to support your message. So free your content, let it start working for you.
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