Biznology

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2011: The Year of the Online SMB

Biznology

I am declaring 2011 the Year of the Online SMB. All these factors lead to my prediction that 2011 will be the Year of the SMB. Suffice it to say that I am bullish on 2011 being the year that the SMB gets into the full swing of the online marketing world. Are you ready? I'm stalling here because I really hate doing this.)

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Make video part of your social media marketing

Biznology

In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. According to research by Pew Internet, 71% of online Americans use social media video sites (and that study was conducted in 2011—the percentage has likely increased since then). Image via CrunchBase.

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New, undeniable evidence supporting emotional branding and advertising

Biznology

For example, John Caine, a well known neuroscientist, said in 2000: “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”. Neuroscientists agree that emotions are significantly more powerful than cognitive thinking for having an impact on behavior and decision making.

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B2B: Where Social Media Meets Direct Marketing

Biznology

In this year’s Social Media Marketing Industry Report , 58% of marketers said they were using it to generate leads. Last year, in 2011, only 7% said that. Small businesses were even more likely, at 65%, to focus on lead generation in social media. But increasingly, marketers are getting much more “DM-y” about social media.

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ISIS: a case study for smart brand building

Biznology

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists.

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Social media strategy leaders: Tory Starr

Biznology

From web producer for American Experience to an editorial and social media lead on The Takeaway, she’s also coached Public Radio International journalists and WGBH employees on how to use social media in their research and reporting. Very cool work history for this young woman who is now Director of Social Media for WGBH! Definitely!

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Is marketing trying to annex the organization?!

Biznology

In a 2011 article in the McKinsey Quarterly, the authors titled their piece “We Are All Marketers Now”. This approach, however, seldom leads to long term success. Observing this type of predatory behavior reminded me of the power grabs I have seen in organizations. But, as history has taught us, avoiding war is usually a good thing.