The ROI Guy

NOVEMBER 17, 2011

For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

NetLine

OCTOBER 12, 2018

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. Talk to sales.

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Lead Gen Vendors Lead Scoring Lead Ranking 53

Perkuto

AUGUST 16, 2019

From thoughts on Bizible versus Marketo RCE to “hacking” attribution models and managing UTMs, Justin’s real-world experience informs his answers, and can guide you into making smarter attribution decisions. Question: At what stage for a company would it make sense to upgrade to Bizible from Marketo RCE?

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Multi-Touch Attribution Marketo Lead Ranking Touchpoints 40

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Empower Your Sales. An AI platform shows the context behind why a target is labeled as such to sales so they can prioritize. Grow Your Market.

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Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

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Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I profiled them in a February 2011 post.) The acquisition is significant on several levels.

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Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JUNE 14, 2013

Mintigo has also been mining Web and social data to build prospect lists, starting in 2011. This week it announced a new platform , InterestBase, that gives clients an interface to define target groups, analyze group members’ interests, push prospect lists to marketing automation and CRM systems, and enhance individual lead records.

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Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Adobe Experience Cloud Blog

APRIL 27, 2011

by Maria Pergolino Remember the days when cold calling was one of the primary ways sales reps managed lead generation ? With the new changes in B2B sales, namely Sales 2.0 practices, traditional cold calling has for the most part become a thing of the past and sales teams couldn’t be happier. Thanks to Sales 2.0

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Adobe Experience Cloud Blog

FEBRUARY 25, 2011

In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? Does Your Drip Marketing Leak Leads? Actually not true.

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Work Management Leads Lead Marketing Qualified Leads 48

SnapApp

AUGUST 20, 2015

To get the ebook, you have to fill out a lead form on a landing page — no big deal. You balance the need for rich data and quality prospects with high numbers and low cost per lead. Advantages of Shorter Lead Forms . As you may have guessed, shorter lead forms improve conversions. Are you still interested?

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Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

Televerde

JANUARY 28, 2020

PHOENIX, AZ – January 28, 2020 – Televerde , the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales through data intelligence, marketing technology and the human touch, has been named a 2020 Global Impact Sourcing Award (GISA) recipient.

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Lead Ranking Intent Communities Studies 52

Adobe Experience Cloud Blog

MARCH 3, 2011

by Maria Pergolino It’s one thing to generate leads. The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding. With the mass amount of resources devoted to lead generation, the act of following up on leads has to be improved to experience growth in conversion rates.

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Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Content4Demand

JANUARY 18, 2019

Here are a few of the misconceptions that were corrected during my visit that should be of interest to anyone in marketing and sales, as well as some perspective on bigger issue views that were ultimately challenged for me: Beyond Dialing for Dollars: Don’t Call It a Cold Call. Impacting the Martech Map: Marketo, Admins and More.

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Top of Funnel Cold Calling Marketo Business 50

ANNUITAS

MARCH 20, 2014

RT @RHsays What does sales need from marketing? After “better leads” its “pipeline acceleration” says @megheuer @siriusdecisions #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit.

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Work Management Marketing Management Marketing Automation Services Demand Generation 100

Adobe Experience Cloud Blog

JUNE 6, 2011

Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads. Here are five key areas leading marketers are paying attention to now. Without it, most marketers would quickly see a drop in engagement and the number of leads they generate.

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Lead Generation Sales Qualified Leads Generation Lead Scoring 48

Customer Experience Matrix

OCTOBER 10, 2012

I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.

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Enterprise Management Work Management Lead Ranking Marketing Management 120

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. What used to be clear roles (i.e. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all.

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Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

APRIL 4, 2011

According to the “2011 Digital Marketing Outlook,” study conducted by the Society of Digital Agencies and Answerlab : 95% of survey respondents say they’ll be using social media this year—specifically their corporate web sites, Facebook, and Twitter. They want to come to somebody’s cottage, why not make it yours?

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Marketing Prospects Lead Ranking Planning Leads 48

Adobe Experience Cloud Blog

JANUARY 18, 2012

As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. As of July 2011 , when the network had 119 million members worldwide: 58.5% How have you used LinkedIn content to support your firm’s lead generation and qualification efforts? were female.

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Sales Qualified Leads High Quality Lead Linkedin Lead Scoring 48

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. It's applied by Marketo , Pardot , Act-On Software , Genius , Net-Results , and many others.

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Marketing Automation Services Marketing Management Marketing Automation Automation 120

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Follow these six ways for increasing conversion rates and improving lead generation: 1. Test: Testing is an essential tool for lead generation. Testing the landing page can lead to increased conversion rates of up to 115% or more.

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Landing Pages Lead Generation Optimization Lead Scoring 48

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

by Phil Fernandez Everyone here at Marketo was pretty pumped when we announced our record-breaking results for 2011. In contrast to the raging success that’s leading to Facebook’s imminent IPO, many companies are still struggling to achieve their goals – RPM is a great way to get there. Plain and simple.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

KoMarketing Associates

FEBRUARY 9, 2016

Marketo: What is Marketo? Co-branded video material is a way to spread production and distribution costs between two (or more) brands involved in the sales channel. Ingersoll Rand: SEMA 2011 product comparison. Deeper understanding can lead to higher satisfaction. FreshBooks: Introduction to Cloud Accounting.

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Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Generate more high quality sales-ready leads. Companies that use marketing automation source more pipeline from marketing, have more productive sales reps, and experience better revenue attainment. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). What defines a sales-ready lead?

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Marketing Automation Services Marketing Automation ROI Automation 48

Adobe Experience Cloud Blog

DECEMBER 13, 2011

You may be sitting on uncommitted budget, facing a ‘use it or lose it’ scenario; which if left unspent, can lead to lower budgets in future quarters. This type of situation usually leads to wasteful spending, but using Q4 funds to purchase valuable infrastructure proven to generate a nice return kills two birds with one stone.

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Purchase 48

Adobe Experience Cloud Blog

MARCH 7, 2011

by Bill Binch To create the best lead generation process, you’ve got to keep sales and marketing on the same page. There is a continuing challenge for marketing to fill the sales lead coffers. There are three truths behind sales and marketing agreements that must be recognized for effective alignment: 1.

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

by Maria Pergolino B2B sales forces have multiple challenges to contend with in today’s digital marketplace. Lead generation now requires an understanding of new channels and changing buyer behavior. Better communication between departments, means less leads left sitting on the table because they were marked as ‘not a fit’.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

by Bill Binch B2B companies don’t have the same luxury that businesses had in former years, when sales controlled consumer behavior. Now the digital marketplace has put the buyer in the driver’s seat and some sales forces behind the eight ball to keep up with consumer habits. Consider these 5 ways sales will continue to evolve: 1.

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Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Adobe Experience Cloud Blog

JANUARY 26, 2011

Today’s demand generation has created a long cycle in online lead nurturing. From first click to sealing the deal, trust and rapport are critical to the sales process. The influence of social media is a cornerstone to opening the door to new leads and bolstering existing ones. LinkedIn users feel confident with recommendations.

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Linkedin Demand Generation Agencies B2B RSS 48

Adobe Experience Cloud Blog

MARCH 18, 2011

by Bill Binch As the economy improves, more companies will start to add to their B2B sales forces. Many companies will be expanding into and testing new markets by adding remote sales people. We’ve identified three areas that challenge sales teams and potential solutions to drive more sales from remote salespeople below: 1.

Marketing Management 48

Marketing Management Lead Scoring Lead Ranking B2B Sales 48

Customer Experience Matrix

FEBRUARY 12, 2013

I had figured to start off with my industry growth figures, but this led naturally to a question about long-term potential, which in turn leads to thoughts of market penetration rates. There’s some evidence that B2B marketing automation vendors are moving their sales and marketing in this direction.

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Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Adobe Experience Cloud Blog

AUGUST 13, 2012

State of Event Marketing, July 2011). There are basically three main reasons why companies do events: To Generate Leads. Trade Shows generally meet these goals, but we know, from our own program analysis that they are a very expensive way to meet the first one i.e. generate leads (check out our 7 things to avoid at Trade Shows ).

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Adobe Experience Cloud Blog

JULY 17, 2014

To give you a little background, I’d previously been working in sales, where I’d learned the importance of developing a relationship with your audience through educational, entertaining materials, rather than immediately delivering a hard sale. Updating leads from events, webinars, and external systems was a huge pain point.

Lead Ranking 48

Lead Ranking Marketing Automation Services Work Management Autoresponders 48

Adobe Experience Cloud Blog

MARCH 4, 2011

Compatibility with Outlook and Salesforce CRM mean sales people don’t have to learn any new tools while they speed up their response time. Jumping faster on qualified leads equals higher conversion rates. In-house Communication is enhanced as well, because automated reports keep both sales and marketing updated on latest email results.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Adobe Experience Cloud Blog

APRIL 21, 2011

The Conference Board CEO Challenge 2011 survey polled more than 700 CEOs, presidents, and chairmen from across geographies and industries worldwide. According to Jonathan Spector, CEO of The Conference Board: “The global CEO consensus about 2011 suggests that growing one’s business is the key to success.

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Efficiency Enterprise Management Product Work Management 48