Paul Gillin

FEBRUARY 22, 2011

If you’re looking for speakers to address the subject of social media for business at your next conference or event, both Eric and I are waiving our fees now through June 1, 2011 with bulk book purchases of 200 of more copies. Generating Qualified B2B Leads with Social Media.

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Social marketing is about building relationships over time.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

AUGUST 9, 2012

People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. 2] Occupying Wall Street: The Inside Story of an Action that Changed America (New York and London: OR Books, 2011) p.

Twitter 50

Twitter Paid Search Agency Work Management Tagging 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Wiley & Sons: Online communities are a bit of a paradox.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50