Marketing Insider Group
DECEMBER 21, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"
markempa
NOVEMBER 18, 2010
If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake.
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markempa
NOVEMBER 18, 2010
If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake.
ANNUITAS
MARCH 10, 2011
Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011. Lead Management is a defined set of processes that manage the acquired lead from creation through close of sale and into the customer lifecycle. Lead Planning. Lead Routing.
Marketing Insider Group
OCTOBER 5, 2010
Related Posts: Marketing Leads: Quality Vs. Quantity How To Align Marketing With Sales The 4 Cs of Social Media B2B Marketing Predictions For 2011 Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
Marketing Insider Group
DECEMBER 15, 2010
Summit Augmented Reality For B2B Marketing in 2011? Lead Generation Programs That Work What Is The Future Of The Social Media Role? Augmented Reality For B2B Marketing in 2011?" If not, you are welcome to download the slides and feel free to reach out to me with any questions. Related Posts: Internet Trends From The Web 2.0
Marketing Insider Group
DECEMBER 7, 2010
I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011? This got me to thinking.
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