Adobe Experience Cloud Blog
JULY 29, 2011
by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The chart below shows how funds were allocated for 2011 among companies surveyed. This will present a challenge for marketing organizations to step up their games and deliver more leads for less.
The Point
AUGUST 8, 2011
A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. It’s an approach.
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Adobe Experience Cloud Blog
OCTOBER 3, 2011
In August, QlikView was awarded the “Most Successful Global RPM Execution” at the 2011 Revenue Performance Excellence Awards. Henry, who is the VP of Global Field and Industry Marketing, opened with an explanation of why QlikView needed marketing automation and why they chose Marketo. Target profiling and lead scoring.
Adobe Experience Cloud Blog
DECEMBER 13, 2011
Software or services purchased this year are deductible from your 2011 tax bill. The economic outlook for 2012 is more positive than 2011, so start ramping now to meet the increased demand. Lead Management is a proven technology delivering real value to companies like yours. Gimme a (tax) break. It’s the economy!
Adobe Experience Cloud Blog
MARCH 3, 2011
Communicate with leads in time. Too many companies lose business because of lack of timely follow up on leads. Save time by using marketing automation software that incorporates lead management , inclusive of crucial activities such as lead scoring and lead nurturing.
Adobe Experience Cloud Blog
FEBRUARY 25, 2011
In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? Does Your Drip Marketing Leak Leads?
Adobe Experience Cloud Blog
MARCH 4, 2011
This encourages alignment between both departments and refines language and definitions of qualified leads so that there are no barriers in the lead management process. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.
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