Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. We wanted to share some of the milestones we and our customers have achieved in 2011 and give you a peek at the slide presentation, too. million leads in 2011.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

Marketing Insider Group

NOVEMBER 10, 2020

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. Lead Management for Marketing Leads , the lifeblood of marketing and a key for successful alignment with sales, always sitting at or near the top of any list of marketing priorities.

Planning 323

Planning Analytics Enterprise Management Work Management 323

ANNUITAS

JANUARY 10, 2011

Happy 2011! As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In your view what will 2011 bring for B2B Marketers? Many vendors and organizations are using the terms “marketing automation” and “lead management” interchangeably.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

JULY 7, 2011

USA Financial recognized by DemandGen Report in 2011 Sales & Marketing Alignment Awards. DemandGen Report recognized USA Financial for their work with The Annuitas Group in which they developed and implemented a lead management process, as well as deployed marketing automation technology.

Conversion 100

Conversion Marketing Automation Services Work Management Demand Generation Agencies 100

ViewPoint

FEBRUARY 21, 2011

Sponsoring SLMA’s Top Twenty Women in sales lead management got me to thinking about the top 20 women of all time. There is a great opportunity to acknowledge her commitment by nominating her right now for recognition as one of the 20 women to watch in sales lead management in 2011.

PointClear 120

PointClear PR Lead Management Work Management 120

The Point

NOVEMBER 9, 2011

. • the top 5 questions to ask about your current lead management process …. • how to integrate social media into your lead nurturing strategy …. Top 10 Tips for Lead Nurturing Success. Wednesday, December 7, 2011. 2:00 PM – 3:00 PM ET.

Lead Nurturing 100

Lead Nurturing Webinar Metrics Tips Leads 100

ANNUITAS

MAY 8, 2012

According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads. The next biggest challenge was a distant second: 49% cited “generating a high volume of leads”. That being the case, marketers can no longer think in terms of of “lead generation”.

Lead Generation 100

Lead Generation Generation Top of Funnel Leads 100

Hubspot

AUGUST 10, 2011

His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies. This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR.

Inbound Marketing 28

Inbound Marketing Advertising Agencies Peer-to-peer Paid Search Agency 28

Customer Experience Matrix

MARCH 8, 2011

Details below: Friday, March 11, 2011 10:00AM PST / 1:00PM EST There’s plenty of information on why you need to buy marketing automation and, as statistics show, many marketing organizations (big and small) are jumping on board. You can register here.

Marketing Automation 120

Marketing Automation Webinar Metrics Automation Purchase 120

ViewPoint

SEPTEMBER 29, 2015

Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Today in part 3, we hear from James Obermayer , Executive Director of the Sales Lead Management Association. Less than 50 beds.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Customer Experience Matrix

JANUARY 4, 2012

These include: Salesforce Assessments (salesperson hiring /assessment) 03/28/11 Litmos (learning management) 06/10/2011 iCentera (on-demand portal software for sales enablement) 07/06/2011 Rapid Intake (collaborative rapid e-learning authoring) 09/08/2011 Webcom Inc.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

Rev

OCTOBER 13, 2018

Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. Lead scoring. Lead nurturing.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

ANNUITAS

MARCH 10, 2011

Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011. He asked: “ What’s the difference between demand generation, lead management and marketing automation?” This is known as The Annuitas Group Lead Management Framework™.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

ANNUITAS

OCTOBER 17, 2010

A few years ago that simply meant generating some leads and some new names for the sales team to pursue, but we are now seeing marketing teams play an active role on engaging prospects at each stage of the buying cycle. This requires new discipline in lead management, which many B2B marketers are still getting their arms around.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

ANNUITAS

AUGUST 30, 2011

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

markempa

OCTOBER 12, 2011

Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations. However, to call 2011 a tough year is an understatement, to say the least.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

ViewPoint

MARCH 26, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Ten Universal Principles, A Brief Philosophy of Life Issues, Ignatius Press,San Francisco,CA, 2011, page 9. i Really, how do you argue you with this?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Webbiquity

JUNE 28, 2012

Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of an on-demand lead management solution that helps drive revenue by bundling a state of the art marketing automation platform with highly-experienced marketing and sales specialists. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

The Point

OCTOBER 26, 2010

Though marketing budgets may begin to recover in 2011, the last two years have been marked by cutbacks in overall marketing spend and an over-arching desire to do more with less. In that context, two of the most common use cases for marketing automation are: * ensuring prompt, effective, and systematic follow-up to all new inbound leads.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. With adoption on the rise, you may notice an influx of emails hitting your inbox—some good and some not so good.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ANNUITAS

JANUARY 4, 2012

2011 is history, and we embark on another year. At the end of 2011, I resisted the temptation to become a prognosticator, figuring that I didn’t want to deal with the ramifications of my predictions potentially not coming true. Develop and implement a lead management process to ensure more value from their automation investment.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. He is a frequent speaker, blogger and contributor to many B2B marketing publications.

Demand 120

Demand Process Work Management Marketing Management 120

Adobe Experience Cloud Blog

DECEMBER 13, 2011

Software or services purchased this year are deductible from your 2011 tax bill. The economic outlook for 2012 is more positive than 2011, so start ramping now to meet the increased demand. Lead Management is a proven technology delivering real value to companies like yours. Gimme a (tax) break. It’s the economy!

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Purchase 48

chiefmartech

APRIL 25, 2017

Why marketing automation, which I crudely lump together with campaign management and lead management products? 2011 Marketing Technology Landscape. To me, it’s quintessential marketing software. Here’s a quick reference to the previous martech landscapes: 2016 Marketing Technology Landscape.

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

Adobe Experience Cloud Blog

OCTOBER 3, 2011

In August, QlikView was awarded the “Most Successful Global RPM Execution” at the 2011 Revenue Performance Excellence Awards. He went on to describe how their lead scoring and lead management processes have evolved since that initial campaign. A lot has happened in a short time!

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Sales Qualified Leads 48

The Point

MARCH 12, 2012

Incidentally, if you’re under the impression that since 2007 companies have realized the error of their ways and are following up with leads more promptly, InsideSales.com has some bad news. That’s almost 4 whole days. It’s enough to make a demand generation marketer weep.

Top of Funnel 100

Top of Funnel Bandwidth Sales Qualified Leads Marketing Automation 100

Adobe Experience Cloud Blog

MARCH 3, 2011

Communicate with leads in time. Too many companies lose business because of lack of timely follow up on leads. Save time by using marketing automation software that incorporates lead management , inclusive of crucial activities such as lead scoring and lead nurturing.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

ANNUITAS

NOVEMBER 2, 2011

Earlier in my career, I was asked to begin developing a lead management process for my employer, a $1 billion software company. Insert 2011 B oston Red Sox and Atlanta Braves here). Understand that Change Must Occur . This was a new role within the organization. Allow a Little Room for Error.

Positioning 100

Positioning Planning Marketing Management Paid Search Agency 100

Adobe Experience Cloud Blog

FEBRUARY 25, 2011

In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? Does Your Drip Marketing Leak Leads?

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

Marketing Insider Group

MAY 12, 2010

Best, Michael Carlos Hidalgo Aug 3 2010 Michael: I enjoy your posts and like the list for lead generation success, but would submit that shifting from lead generation to lead management is what is key for success. Lead management and nurturing are certainly important to ensure there is proper conversion down the funnel.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Televerde

NOVEMBER 3, 2020

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. Lead Management for Marketing Leads , the lifeblood of marketing and a key for successful alignment with sales, always sitting at or near the top of any list of marketing priorities.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Adobe Experience Cloud Blog

MARCH 4, 2011

This encourages alignment between both departments and refines language and definitions of qualified leads so that there are no barriers in the lead management process. According to the Email Experience Council, utilizing professional tools can help increase response rates up to as much as 87%.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Adobe Experience Cloud Blog

MARCH 18, 2011

A steady stream of qualified leads. Make sure your remote sales team has access to great tools for lead management. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. A score card.

Marketing Management 48

Marketing Management Lead Scoring Lead Ranking B2B Sales 48

Adobe Experience Cloud Blog

MARCH 7, 2011

A company that has both sales and marketing firing on all engines can expect the lead management process to adapt easily to the changing market, especially when integrating automated marketing tools. When sales is closing, everybody shares in the spirit of success and motivation.

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking Marketing Management 48

Hubspot

NOVEMBER 18, 2011

The B2B marketing automation industry will reach $325 million in revenue by the end of 2011. By 2020, customers will manage 85% of their relationship without talking to a human. Nurtured leads make 47% larger purchases than non-nurtured leads. Companies with mature lead generation and management practices have a 9.3%

Stats 28

Stats Marketing Automation Services Marketing Automation Automation 28

Marketing Insider Group

AUGUST 12, 2010

Give them leads they can close and then we can all share in the success of hitting the numbers. hot lead management. Augmented Reality For B2B Marketing in 2011?" My experience tells me sales teams and leaders need to be actively engaged in the strategies and processes marketing develops and own them.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100