Brandwatch Marketing

OCTOBER 25, 2023

In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website. Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Biznology

DECEMBER 2, 2011

What do you mean that the holiday season of 2011 is over? Heck, we’re still in the same calendar week as Cyber Monday 2011! Whatever you have done for the online shopping season for 2011 is already in place and running. What about social media? There is very little that is immediate about social media.

PPC 80

PPC Social Media Conversion Rate SEO 80

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

chiefmartech

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. I have no idea if it was parody or real. I feel for the speaker.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. Social Media Social media is especially important for upper-funnel marketing, building brand awareness, and creating community.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Webbiquity

JANUARY 30, 2012

Rob Cubbon details 10 best practices for optimizing WordPress content, from ideal use of keywords and plugins to sitemaps, redirects and image optimization. ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. 11 WordPress Plugins You’ve Gotta Have by Social Media Today.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

KoMarketing Associates

SEPTEMBER 12, 2016

This week, we’re happy to welcome a guest post from Socedo’s Teena Thach, social media and marketing specialist. You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. You’re looking for social media users who are active.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. Marketing automation platforms (MAPs) can allow marketers to automate certain tasks, such as social media posting, for increased efficiency and a better customer experience.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team.

Social Media 28

Social Media Social Marketing Tips Media 28

Valasys

AUGUST 10, 2023

Google has even used the freshness of content as a ranking factor since 2011. Optimize Old Keywords Maybe the keywords we used did not match the searcher’s intent. These are some points you should be pondering when looking to optimize keywords for your old content that failed to rank at the time.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Online editorial calendar for content marketing and social media planning.

Planning 145

Planning Research Tools Best Practices 145

KoMarketing Associates

DECEMBER 14, 2017

The data showed that WeChat still dominates the social media landscape and using the official account to attract people’s attention has become more difficult. WeChat is the most frequently used tool, preferable over phone and QQ (another social media/instant messaging platform). News feed ads are on the rise in China.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. 2005-2011: Clicks & views. Relevancy : How well do the keywords relate to what matches in the title, description and video content. Research what keywords users are typing to find your videos.

Youtube 120

Youtube Lead Scoring Lead Ranking Ad Frequency 120

Webbiquity

MARCH 12, 2012

How can PR pros optimize their use of social media tools? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. ” Top 5 Innovative Ways PR Pros Are Using Social Media by Mashable. 5 excruciatingly dumb things PR pros do with social media by ragan.com.

PR 100

PR Blogger Tips Best Practices 100

Marketing Insider Group

JULY 14, 2020

It’s still the most popular social media platform. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. Digital, social, and mobile technology would seem immature in most situations. You reach by using the keywords the use. 2006: Facebook debuts.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

Webbiquity

APRIL 5, 2012

Geoff Kenyon provides a helpful guide to making the most of a Google Places page, covering five key areas: creating a complete and consistent profile, optimizing keywords, defining your service area, encouraging reviews, and performing bulk uploads (e.g., 10 Local Search Tools I Simply Can’t Live Without by Search Engine Journal.

Tactics 100

Tactics SEO Tips Best Practices 100

Hubspot

MAY 7, 2020

In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. Ranking for relevant keywords on search engines became all but essential to bolstering a company's online presence and holding up during consumers' Zero Moments of Truth. Social media rose. How Content Marketing Evolved in the Past Decade.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

seo.co

FEBRUARY 15, 2022

The second key environmental quality of clickbait is its propensity to be shared socially. The rise of social media encouraged the growth of this industry. Despite the slap-down from social media sites, clickbait continues to generate hordes of traffic for sites like Buzzfeed and Upworthy.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Most tools do little more than keyword searches, which only capture a fraction of the potential information and only cover keywords that marketers know in advance are important.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Target long-tail keyword variations. What is local search marketing? Get links locally. Guest post.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

APRIL 21, 2020

By making sure content is optimized with relevant keywords , you'll increase your chances of getting found in search engines and boost organic traffic. Editor's Note: This post was originally published in August 2011 and has been updated for comprehensiveness. SEO is one key way to ensure your content gets discovered.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

Brandpoint

DECEMBER 13, 2018

You can also post links to your content in online forums or in the comments of social media posts. However, in an ideal situation, your content is strong enough to earn backlinks without promotion (think of it as an earned media placement without sending a pitch). Thus, Post 1 has a much lower CTR.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Contently

AUGUST 15, 2016

After parsing through over 75,000 job listings that contained digital marketing keywords and content marketing terms (think “social media marketing,” “content strategy,” and “Google Analytics”), researchers found that while brands were on the hunt for content marketers, the right talent was hard to find.

Allocation 60

Allocation Content Marketing Planning Marketing Analytics Tools 60

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). However, Google does not block keyword data for paid search advertising (AdWords). Recovering (Not Provided) Keyword Data – via Search Engine Watch.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

MLT Creative

MARCH 10, 2011

The 2011 HubSpot State of Inbound Marketing report declares that LinkedIn is the most effective customer acquisition social media tool for B2B businesses. Enter keywords that relate to the groups you seek. Follow the advice of Social Media Examiner for building influential connections.

Social Media 40

Social Media Linkedin B2B Marketing Social Marketing 40

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes in November 2011 and 4.8 minutes on Google+ in January 2012, a drop from 5.1

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Webbiquity

AUGUST 19, 2016

We all know that your business’s keywords need to be featured in a number of places on your website in order to have a better chance ranking for them. From a website visitor’s perspective, they want to view a site with clear and consistent copy that is user-friendly—not one built using keyword stuffing and other spammy techniques.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. The result was (not provided) being displayed in the place of actual keywords in organic search traffic reports.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

The Effective Marketer

JUNE 21, 2009

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Set goals : this is important for any social media platform that your company is trying to use.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. In phase 1, the 2 companies relied on a Question and Answer format to determine the impact of buying stage on the keyword combinations used by IT buyers. Augmented Reality For B2B Marketing in 2011?"

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Hubspot

JUNE 17, 2011

SEOMoz has just published their 2011 Ranking Factors Guide, which is the essential reference for search marketers to learn about the new or changing factors shaping their world. Trend Number One: Exact-Match Keyword Domains Going Away. Trend Number Two: Social Media Directly Affects Search Results.

SEO 28

SEO Correlation Domain Keywords 28

Convince & Convert

DECEMBER 26, 2010

Tweet If you want to take your personal or corporate blogging to new heights in 2011, here’s an opportunity to get a leg up. Social media execs from McDonald’s, Procter & Gamble, Cisco, Southwest Airlines, Sony, and Hubspot. What Rex Ryan Taught Me About Social Media. Rob Birgfield from SmartBrief.

Co-Registration 114

Co-Registration Blogger Tips Conference 114

Hubspot

OCTOBER 22, 2010

Certainly print magazines plan at least a year in advance, and that’s the model I might use when plotting out your social media calendar. The real advantage of making an editorial or content calendar is that you can create a framework that shows how much and where you’re planning to interact socially.

Social Media 28

Social Media Social Marketing Planning Media 28

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

KoMarketing Associates

MARCH 30, 2012

Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120