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Mobile Marketing In 2011 – Are You Ready?

Marketing Insider Group

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. MMA’s top ten for 2011. Personalization and privacy will drive effectiveness. Mobile payment replaces the ATM card?

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ).

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

List of Corporate Social Strategists for 2011. Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept. Technology: Software, Internet. • Diane Davidson – Sr. Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer. That’s because content creation is now about small stuff, not big stuff, which makes it is no longer a commercial enterprise, but a personal one.

Google 166
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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer. That’s because content creation is now about small stuff, not big stuff, which makes it is no longer a commercial enterprise, but a personal one.

Google 147
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10 Rules for Succeeding in a Web 3.0 World

Hubspot

LinkedIn Founder Reid Hoffman took the stage at South By South West Interactive to discuss the future of the Internet and how data is the next major evolution of the social Web. Previous Internet Eras. Users then surfed the Internet as unidentified hobbyists. everyone's presence online became more personalized and authentic.

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