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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). LinkedIn Sales Navigator is a great example of the company marketing this capability.

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2019 Quick Guide for B2B Social Media Photos

BOP Design

We’ve included essential sizes for Facebook, Instagram, Twitter, LinkedIn, and YouTube to help you stay current on photo and image specifications. Consumers want to be involved, interact, and engage with your B2B brand. The Rise of LinkedIn. Since 2011, LinkedIn has grown from 140 million users to over 500 million users.

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Is 2020 the Year of Extended Reality (XR) in Marketing? (National Science Fiction Day Special)

Martech Advisor

Consumers are eager to interact with their favorite brands in all-new ways – connecting the physical world with digital elements. Today, XR technology looks very different – 360-degree videos on YouTube, AR filters on Snapchat, and DIY VR equipment like Google Cardboard have changed our conception of immersive experiences.

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Gamification: How Siemens got 23,000 engineers to learn about its brand

markempa

In March of 2011, the Siemens team launched Plantville. What the interaction would feel like for the end user. The team launched the game on March 24, 2011. That afternoon, there was a paperless launch to the media, which leveraged Twitter, Facebook and LinkedIn. 30,000 video views on YouTube.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Convert PowerPoint presentations to Flash, or into YouTube videos? Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Create video emails? Create animations? Other Cool Web Tools.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ).

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Social Media: The Journey Begins With You

Marketing Insider Group

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?