Digital B2B Marketing

JULY 28, 2011

July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite. It focuses on direct interaction and ignores the fact it is just one part of a larger communications mix. Would a 2008 social media impression be comparable to a 2011 impression? CMO at KMART says TV is easier to track than social. I disagree.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

MAY 31, 2012

Even fewer (6%) are willing to do so for an “interactive presentation,” and the numbers are even lower for other formats, including white papers. Here is an excerpt from the report: In a more recent (2011) study from JanRain (with a broader consumer base), 88% report having lied on registration forms.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Digital B2B Marketing

MARCH 31, 2011

A personal example: When I joined Babcock & Jenkins, one of the first things I did was sign up again for IAB SmartBrief , a great daily information source on interactive advertising. In B2B, where thought leadership is nearly every marketers goal, it is even more critical. But B2B marketers are responding slowly.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 1, 2011

Email List Rental: Approach with Caution → Online Advertising Metrics: A Simple Framework March 1, 2011 by Eric Wittlake 1 Comment When planning an online advertising campaign, or reviewing results, the data can be overwhelming. Musatov says: March 30, 2011 at 9:28 am Thank you for the great article.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100