Bloggers: Feel Free to Repeat Yourself
B2B Memes
MAY 11, 2011
One of the findings of Edelman’s 2011 “ Trust Barometer ” is, as Krishna De puts it , that “the more we hear something, the more likely we are to believe it—59% of respondents will believe the information they receive if they hear it 3 – 5 times.”. There are at least three equally compelling arguments in favor of it: 1. So say it again.
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