Customer Experience Matrix
SEPTEMBER 2, 2011
I spent most of this week at Salesforce.com ’s Dreamforce conference. The Chatter group that Salesforce set up for Dreamforce itself struck me as a perfect example: it was filled with largely irrelevant noise that made it nearly impossible to see the useful information.
Customer Experience Matrix
APRIL 2, 2013
The S-1 registration statement gives considerable new information about Marketo’s business. million, an impressive 80% growth rate vs. 2011 although not quite the doubling that the company had forecast earlier. Congratulations to them for reaching this step. It’s a major accomplishment. Revenue for 2012 is reported at $58.4
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Customer Experience Matrix
FEBRUARY 10, 2017
But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Nearly every vendor who does this applies some form of natural language processing to extract information from unstructured sources. Lead Genius is a good example. Lead Genius does this too.
The Point
FEBRUARY 11, 2013
In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. That’s often because marketing and sales are using two different methods and two different databases of information.
Customer Experience Matrix
JANUARY 4, 2012
While its feature list covers all the usual marketing automation categories, the company's real focus was always on providing the most useful information to sales people. Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments.
Customer Experience Matrix
JUNE 14, 2013
Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. But harvesting that data has been frustratingly difficult.
Tomorrow People
APRIL 12, 2013
This is the problem that we set out to solve in mid 2011. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. CRM Integration.
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