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Celebrus CDP Offers In-Memory Profiles

Customer Experience Matrix

Today, they gather data from all sources, map it to a client-tailored version of a 100+ table data model, and expose the results to analytics and customer engagement systems as in-memory profiles. But after further discussion, I found they really meant they don’t keep it within those in-memory profiles. real-time access.

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10 Inside Sales Predictions for 2011

ViewPoint

Comment on The Bridge Group's ten predictions for inside sales in 2011. No longer will companies buy data from one vendor but rather they will create a network of data providers to deliver to them the specific information in their target markets. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions.

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

markempa

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. 11:51 – Continuously clean your data to ensure accuracy, no duplications and no missing information.

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How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects

Engagio

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Technographic data is information about the technologies that a company has adopted into its technology stack. That’s a 5233% growth since 2011!). What is technographic data?

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From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

markempa

Watch the webinar to find out how John’s efforts are providing customers and prospects the precise information they need to make a smart purchasing decision, and dealers a much more detailed, useful picture of who they’re selling to. What information would help you generate more leads? And much of this is happening in real time.

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13 of the Best Marketing Blogs and Newsletters to Become a Stronger Marketer

ClearVoice

We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results. Whether you need help with your Google My Business profile, meta tags, or split testing, they have you covered.

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Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

One that sits right on the border is Reltio , which fits the CDP criteria* but goes beyond customer data to all types of enterprise information. The result is a customer profile that contains pretty much any data the company can acquire. A system with 10 million profiles might cost $250,000 to $300,000 per year.