Webbiquity

FEBRUARY 23, 2021

Since before John Wanamaker famously said , “I know half the money I spend on advertising is wasted, but I can never find out which half,” in the early 1900s, the difficulty was in collecting enough data to make informed decision. By 2011 at the start of the cloud era this had increased 4x to 2 ZB. ZB of data worldwide.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Webbiquity

NOVEMBER 6, 2018

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Their feedback form is three questions—plus the option to provide more information if you’ve really got something, good or bad, to tell them. The first research studies were released showing that online reviews could affect sales.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Webbiquity

MAY 17, 2016

Users can add checklists, labels, and due dates, and project information is kept in sync across devices. For example, almost no one looked for information about “content marketing” prior to early 2011, but interest really soared a couple of years later, with search volume tripling between December 2012 and January 2014.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

AUGUST 19, 2016

By giving them something new in the form of new data or statistical information, they’re more likely to publish your content. Google Fellow Amit Singhal explained back in 2011 that Google likes fresh content. As courtesy for conducting the survey, you have the chance of claiming a citation into an inbound link to your website.

SEO 100

SEO Content Marketing Lead Ranking Lead Scoring 100

Webbiquity

JUNE 28, 2012

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 24, 2011

A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Discover what information is available about a potential future boss or employee. 11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars. A powerful people search tool.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

MARCH 10, 2011

On January 25 2011 after a successful revolution had occurred in Tunisia, many Egyptians took to the streets protesting government corruption, unemployment, poverty as well as the country’s 30 – year autocratic rule by former President Hosni Mubarak. On February 9 th former President Bill Clinton spoke at New York University.

Social Media 100

Social Media Effectiveness Media Transparency 100

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

MAY 3, 2012

In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. No one knows what the next mobile craze will be, but it’s clear that mobile devices are increasingly the consumer’s choice for staying in touch, finding information and making buying decisions.

Positioning 100

Positioning Business Mobile Marketing Stats 100

Webbiquity

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

JUNE 13, 2012

Note that, on the one hand, the share of total website traffic nearly doubled from the first quarter of 2011 to the first three months of 2012—a clear indication of increasing use of mobile browsers to access b2b websites. Location-based information: where is your closest sales office? Where can I take the item for service?

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

Webbiquity

JUNE 11, 2012

Since January 2011, business pages on Facebook have been able to promote their status updates with “Sponsored Stories.” Their posts will become less sticky and less important, and they’ll eventually decrease their use of the site as a source of information, relying on Facebook more for picture sharing and e-vites.

Facebook 100

Facebook Social Networks Network Marketing Ideal Customer Profiles 100

Webbiquity

AUGUST 26, 2014

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Myspace’s user base decline resulted in a tremendous loss in valuation; in fact, News Corp sold substantially all of its Myspace ownership in May 2011 for a rumored 35 million dollars.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Webbiquity

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. 78% of Internet users say they use the web for product research, and almost half (46%) of all searches on the average day for information on products and services ( iMedia Connection ). Marketing Charts ). Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. of the Navy, Office of Information at U.S. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. Holger Schulze laid out these ten predictions in January 2011.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Webbiquity

APRIL 16, 2012

There are multitudes of question-and-answer or informational sites online with backlinks that could prove viable.” Reporting that “The first quarter of 2011 provided some of the most dramatic news in recent search engine marketing memory. ” Ten SEO Link Building Strategies by AboutCrawler.com. by Performics.

Link Building 100

Link Building SEO Ad Building PageRank 100

Webbiquity

FEBRUARY 13, 2012

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. Example: “2.)

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Webbiquity

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media by FruitZoom.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

FEBRUARY 2, 2011

Among the findings: these hyper-active researchers are constantly hunting for and gathering information, often conduct research on behalf of others, and “are most receptive to completing a registration form in exchange for content during the consideration and decision stages.&#. 2011 Trends: Content Marketing Is Critical by eMarketer.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

NOVEMBER 14, 2011

2011 Search Engine Ranking Factors by SEOmoz Rand Fishkin (again) uses a series of graphics to illustrate the key SEO ranking factors based on research, as well as another graphic on the future of search which attempts to predict which ranking factors are likely to become more or less important in the coming year.

SEO 100

SEO Cost Per Click Tips Best Practices 100

Webbiquity

MARCH 1, 2012

The English is a bit rough but the information useful in this post reviewing free web analysis tools, including WebSEOAnalytics , SEOWorkers and SEOrush. Fiona McEachran looks at eight helpful free SEO toos, ranging from the widely used (e.g., 5 Free Web SEO Analysis Tools by Blogging News Technology. What’s In Your SEO Toolbox?

SEO 100

SEO Tools Best Practices SEM 100

Webbiquity

MARCH 26, 2012

Andreas Tuerk explains how Google has attempted to “make it easier to monitor your identity on the web and to provide easy access to resources describing ways to control what information is on the web,” since your “online identity” is shaped not only by your postings but also by tagging and what others write about you.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Webbiquity

APRIL 3, 2012

While the post is ecommerce-focused, much of the information will be helpful to B2B marketers as well. You can click into each report to see more detailed information”) and explains why it’s important for marketers to measure video performance. The Seven Performance Metrics that Matter Most by eMarketer.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Webbiquity

DECEMBER 27, 2011

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. How to Build the Perfect Facebook Fan Page, 2011 Edition by techipedia. How can I increase the probability that my fans will see my content updates? Facebook Marketing Tips and Tactics.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Webbiquity

APRIL 18, 2012

They need to adapt best practices from the journalism field, and bridge the gap between corporate interest and market needs for valuable information.” People at that stage want valuable, meaningful information that helps them with their decision. The 22 Best Infographics We Found In 2011 by Co.Design.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

MARCH 21, 2012

And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites.

Linkedin 100

Linkedin Tactics Tips Best Practices 100

Webbiquity

FEBRUARY 7, 2012

10 informative B2B marketing infographics by Econsultancy. of the social media traffic referrals in the US from August to September” in 2011) but also that its link have a much longer half-life than those on Facebook or Twitter. 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels. StumbleUpon Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

APRIL 20, 2012

How can someone with no artistic talent create inspiring and informative infographics? How can B2B companies improve customer service using social media? How can you deliver dazzling presentations by avoiding common mistakes? 12 Most Important Things We All Can Control by Straight Talk.

Resources 100

Resources Paid Search Agency Best Practices Advertising Agencies 100

Webbiquity

DECEMBER 8, 2015

The question then becomes how are you organizing all of the vital information that’s coming into your small business? Using sticky notes and mobile notepad applications are a start, but there is a much easier way to organize much, much more information.

Small Business Marketing 100

Small Business Marketing Work Management Optimization Marketing Management 100

Webbiquity

JANUARY 7, 2020

Not surprising, but—the top stats of 2013 and social media marketing guidance from 2011 are no longer particularly relevant. As true today as it was in 2010 when this post was written—blogs are seen as key sources of information rather than just promotion. Five Benefits of Blogging for Business.

Advertising Benchmark 50

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 50

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 46% of all searches are for information about products or services. Instagram tripled its user base from 10 million in September 2011 to 30 million by April 2012. MediaPost ). MediaPost ). eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. ’” Valerie Bianco. valeriemichelle.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. ’” Valerie Bianco. valeriemichelle.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

NOVEMBER 21, 2011

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Informative? Why are so many companies now embracing blogging? Intellectual? Sophisticated?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100