Digital B2B Marketing
MAY 31, 2012
You have seen the registration forms that go on and on, asking for information about an individual’s role in the buying process, project budget, timeline and more. Individuals simply are not willing to share this much information , and sometimes they do not expect to share any information at all.
Digital B2B Marketing
FEBRUARY 28, 2012
If you are focused on what your B2B target audience has done in the past or is doing today, you will miss new opportunities like the Internet (2000), Twitter (2009) or Pinterest (2011) to connect with your audience. B2B buyers won’t read content on their smartphones.
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Digital B2B Marketing
JANUARY 31, 2012
Consider, for example, the Cisco Cius tablet for business, which some publishers have listed as a top product failure of 2011. As buyers take on more of the burden of research and education, sales must be ready to followup with a conversation that is relevant to a more informed buyer. Educated Buyers.
Digital B2B Marketing
APRIL 20, 2011
You are selling it for contact information. It is valuable information, convey that on your registration page. Include additional information for someone on the fence about buying it and clearly state that you protect and do not share contact information. It immediately looks like it is out-of-date information.
Digital B2B Marketing
FEBRUARY 4, 2012
They purchased IT Business Edge in September 2011 and Internet.com in 2009. Lead generation has been driving growth and innovation at other technology publications, with CMP TechWeb (Information Week), IDG (CIO, ComputerWorld) and TechTarget all investing in improving their lead generation offerings in recent years.
Digital B2B Marketing
MARCH 25, 2011
Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. With so much content and so many great sources, simply sharing great information (as if it is simple) isn’t enough. That is one of your objectives, right?
Digital B2B Marketing
FEBRUARY 13, 2012
To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. Today, there is another opportunity to shift the economic model and redistribute the margins that have been earned through information arbitrage. It is about real data now.
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