2011 and Information - B2B Marketing Zone

15 things marketers should stop doing and thinking in 2011

Chris Koch

DECEMBER 28, 2010

Creating a temporary virtual community in the run up to an event to inform and liven up in-person meetings at the event. What things do you wish we would stop doing and saying in 2011? A few examples of things that ITSMA clients did this year: Combining a live event with a virtual event to extend the reach of both. Tweet This Post.

Planning

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How social media muteness endangers your company: The crisis at McKinsey

Chris Koch

JULY 29, 2011

That information vacuum led some bloggers to fill it with questions about the quality of McKinsey’s research and its motives. However, our early-2011 survey of more than 1,300 employers across industries, geographies, and employer sizes, as well as other proprietary research, found that reform will provoke a much greater response.”.

Social Media

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B2B Marketing Zone

Chris Koch

15 things marketers should stop doing and thinking in 2011

How social media muteness endangers your company: The crisis at McKinsey

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