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B2B BloggingTrends in 2011

Ambal's Amusings

Given the rising importance of B2B blogging, Tony Karrer and Tom Pick have brought together the best thought leaders in B2B blogging to answer some key questions in B2B BloggingTrends in 2011. What do you see as key trends in B2B Blogging for 2011? If you’ve not started a blog yet, is 2011 the year to do so? Related Links.

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B2B Blogging Trends for 2011

Webbiquity

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings: • If you don’t have a blog yet, 2011 is the year to start one. There’s much more. Share this on Bebo. Share this on del.icio.us.

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B2B Marketing 2011 Year In Review

Marketing Insider Group

What did you learn in 2011? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. What Did We Learn In 2011? Hey B2B marketers! Image Source.

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Content and Social Media Marketing Predictions for 2011

Avitage

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

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B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

The report actually covers 17 vendors, but the others either were not in the January edition or didn’t provide accurate year-earlier information. Some vendors provided partial information, so we had to do some interpolation. One obvious question is whether different segments of the industry are growing at different rates.

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Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now. Holger Schulze hhschulze@gmail.com

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B2B Marketing Insider Top Posts Of 2011

Marketing Insider Group

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. And apparently, this information is in high demand as this post took a top 5 spot with tons of traffic, huge social sharing and some decent comments.