industry 
Customer Experience Matrix
JULY 11, 2011
You know that red-hot B2B marketing automation industry? The report actually covers 17 vendors, but the others either were not in the January edition or didn’t provide accurate year-earlier information. One obvious question is whether different segments of the industry are growing at different rates. Not necessarily.
KoMarketing Associates
AUGUST 22, 2012
To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Striking a Balance. Social Media Has Emerged in a Big Way; Results Are Mixed.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
FEBRUARY 2, 2011
Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Be a voice of trusted reason in your industry, about whatever problem it is that your service or product solves. Follwer her on Twitter @marketingprofs. Like at the start of a new year.
KoMarketing Associates
NOVEMBER 28, 2012
Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Fuel Growth with Increased Spending.
Marketing Insider Group
JULY 21, 2020
Blame a few fuzzy data in a 2011 study. Their collective revenue has caught the attention of investors, driving CPG stocks to outperform the S&P — and even high-tech industries, such as IT, telecom, and energy. With a 10-percent rise in shareholder returns over the past 25 years, this industry shows no sign of stopping.
Customer Experience Matrix
FEBRUARY 5, 2012
But that’s more important to industry insiders than the marketers who actually use these systems. But aggregate data provides important context for understanding where the industry stands and where it’s headed. Speaking of improvement, we can also see how the industry has changed by comparing the new VEST with scores from one year ago.
Zoominfo
SEPTEMBER 10, 2020
Sure, we could reminisce about the roots of loyalty programs in the 1700s, when devoted customers received special tokens, but instead, let’s start in the early 1980s, when much of the airline industry waded into what one would consider modern customer loyalty. Mobile Devices Make Loyalty Immediate (2011-present).
Expert insights. Personalized for you.
120 
Let's personalize your content