The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13).

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Marketing Insider Group

JANUARY 6, 2011

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. The report compiles the latest thinking on what’s next in social media marketing from B2B Marketers across a variety of industries and disciplines.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

ViewPoint

FEBRUARY 2, 2011

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Be a voice of trusted reason in your industry, about whatever problem it is that your service or product solves. Follwer her on Twitter @marketingprofs. Like at the start of a new year.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Striking a Balance. Social Media Has Emerged in a Big Way; Results Are Mixed.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

NOVEMBER 28, 2012

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Fuel Growth with Increased Spending.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

Biznology

DECEMBER 16, 2010

I am declaring 2011 the Year of the Online SMB. They also are told by the Internet industry that they need to be doing all the latest and greatest Internet tricks in order to be truly successful. All these factors lead to my prediction that 2011 will be the Year of the SMB. Are you ready?

SMB 80

SMB Marketing Budget Internet Marketing Google 80

Customer Experience Matrix

JULY 12, 2011

This provides an interesting overview of the industry. There’s a strong case to be made that micro-businesses in particular have such different needs that their vendors are not really part of the same industry as the rest of B2B marketing automation. So I’d estimate total industry revenue at $300 million for 2011.

Marketing Automation Services 120

Marketing Automation Services Segmentation Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. In other words, the industry is becoming less concentrated, at least for the moment. But they're directionally correct.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Their collective revenue has caught the attention of investors, driving CPG stocks to outperform the S&P — and even high-tech industries, such as IT, telecom, and energy. With a 10-percent rise in shareholder returns over the past 25 years, this industry shows no sign of stopping.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Customer Experience Matrix

FEBRUARY 5, 2012

But that’s more important to industry insiders than the marketers who actually use these systems. But aggregate data provides important context for understanding where the industry stands and where it’s headed. Speaking of improvement, we can also see how the industry has changed by comparing the new VEST with scores from one year ago.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The top response was product line (25.1%), followed by customer segment (19.6%), solution (16.4%), campaign or theme (16.0%), industry (15.8%), job role (5.8%) and other (1.3%).

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

DivvyHQ

APRIL 3, 2017

April 4th, 2017—DivvyHQ, an industry leading content planning and collaboration platform, has announced that top content marketing industry thought leader, speaker, and author Robert Rose has joined its Board of Directors, effective Feb. Kansas City, Mo.—April said DivvyHQ Co-Founder Brock Stechman.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Paid Search Agency 69

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications. Eileen O’Brien.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Adobe Experience Cloud Blog

SEPTEMBER 2, 2011

Having attended the largest conference in the enterprise software industry, I feel that I entered a boy and emerged a man of a marketer. However, I am happy to provide you with a visual experience of what has been described as half industry trade show, half rock concert. The Sights of Dreamforce 2011.

Trade Show 48

Trade Show Marketo Conference B2B Marketing 48

Webbiquity

APRIL 16, 2012

A helpful collection of link-building tips primarily for newbies, such as syndicating articles online, submitting your blog to blog directories and syndication sites , and posting comments on relevant industry blogs. ” Smart Linkbuilding Queries For Any Industry by SEER Interactive. ” Do You Practice Safe Link Building?

Link Building 100

Link Building SEO Ad Building PageRank 100

Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. The 22 Best Infographics We Found In 2011 by Co.Design. Oh well, one does not thrive by good content marketing alone.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Industrial Marketing Today

SEPTEMBER 6, 2011

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    This is old news now and has created the expanding industry of marketing automation.  Trend 7: 2011 will be The Year of the Buyer. Image via Wikipedia.

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    Company Website : the report findings indicated that the closer a buyer came to the actual decision; the more influential were company websites, web searches, and industry press. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Industrial Marketing Today

MARCH 23, 2012

by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. Today, it is imperative that you consider your industrial website to be as important as your star salesperson. Source: 2011 GlobalSpec Economic Outlook Survey).

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Adobe Experience Cloud Blog

JANUARY 19, 2011

Have no doubt, there’s going to be more government regulation and there’s going to be more industry self-regulation. The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011. The consumer is becoming more powerful.

Privacy 48

Privacy Phishing Marketing Proposals Paid Search Agency 48

Online Marketing Institute

FEBRUARY 22, 2011

We are always trying to stay on top of the B2B trends in the marketing industry. What are our industry predictions for the future? What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Check them out below and tell us what to think.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Martech

APRIL 18, 2023

“As the industry demands measurement that is trusted, independent and founded on real viewing from real people, we continue to support the MRC guidelines that set the standard for quality, audited measurement,” Karthik Rao, CEO, Audience Measurement at Nielsen, said in a statement. Bad timing.

Cable 92

Cable Broadcasting Television marketing Guidelines 92

Industrial Marketing Today

JULY 18, 2011

First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half of 2010. That is a typical makeup of companies in the industrial/manufacturing segment. Here a picture is worth a thousand words! See chart below.

Marketing Websites 60

Marketing Websites Buyer Personas Customer Surveys Advertising Mediums 60

Martech

MAY 3, 2022

The answer, we now know, was that accelerated pressure to digitize businesses would be good news for the martech industry. They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Marketing Management 105

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 105

Navigate the Channel

JULY 26, 2023

The green industry, with its focus on sustainability and eco-friendliness, has undergone significant transformations in recent years. Three key factors stand out: a more personal aesthetic, increased recognition in the real estate industry, and a broader reach into the community. Is the real estate industry embracing green features?

Trends 13

Trends Dwell Product Ad Building 13

Zoominfo

SEPTEMBER 10, 2020

Sure, we could reminisce about the roots of loyalty programs in the 1700s, when devoted customers received special tokens, but instead, let’s start in the early 1980s, when much of the airline industry waded into what one would consider modern customer loyalty. Mobile Devices Make Loyalty Immediate (2011-present).

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Litmus

FEBRUARY 3, 2023

Make your voice heard Once upon an email… When I started in the email marketing world almost 12 years ago in 2011, I knew nothing. When confronted with this fascinating and occasionally stupefying email beast, I turned curious, as is the reaction of so many of us who’ve stuck around in this industry. It was heady; I was hooked.

Customer Surveys 82

Customer Surveys Email Marketing Peer-to-peer Planning 82

Adobe Experience Cloud Blog

AUGUST 30, 2011

Cloud and Industry Architects. Disclosure: Marketo is a Salesforce partner and sponsor of the 2011 Dreamforce conference. Liveblogging from Dreamforce: 2011 Salesforce Partner Keynote was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Customer Loyalty. Communities. Partner Management. Operations.

Advertising Agencies 48

Advertising Agencies Enterprise Management Marketo Marketing Management 48

chiefmartech

MARCH 30, 2021

In the previous years — 2011 , 2012 , 2014 , and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. But by the evidence that, indeed, something very different was happening in the marketing technology industry than the patterns of classical business software markets in the past.

Product 144

Product Software Startups Acquisitions 144

Litmus

MAY 26, 2023

This valuable exchange of insights not only helps individual email marketers in their professional growth but also contributes to the overall improvement of the email industry. Make your voice heard Once upon an email… When I started in the email marketing world almost 12 years ago in 2011, I knew nothing. It was heady; I was hooked.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

MLT Creative

NOVEMBER 1, 2011

The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for November. November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Industrial Marketing Today

MARCH 12, 2012

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! Even more concerning is the marketing technology landscape may be headed towards a “killing field,” as Larry Ellison once described the software industry during the dot-com bubble.

Marketing Management 109

Marketing Management Marketing Budget Budget Programs Vendors 109