The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Hubspot

MARCH 3, 2020

So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first? Source: HubSpot via Google ). And now that Google owns YouTube, it's a good idea to show up on that platform. Source: comScore ). Source: Kelsey Group ). Have location pages.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

SnapApp

NOVEMBER 10, 2016

HubSpot: Holiday Stock Photos. If you’ve been on HubSpot ’s email list for a few years, you might be nodding your head in agreement right now. Every year toward the Christmas holiday, HubSpot shares a time-saving treat with their audience. And finally, they list the exact products they used in the video to get the results.

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Hubspot

SEPTEMBER 15, 2020

Here, let's dive into six common use cases for live streaming, as well as how some major brands use live streaming to promote new products or reach new audiences. Get your leads and conduct an educational session, explaining the principles of your work and promoting your brand values. Product promotions and releases.

Examples 101

Examples Ad Building Brand Identity Branding 101

Hubspot

FEBRUARY 20, 2017

These are just a few examples of how brand names have been worked into our common vocabularies. It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. Four Brands That Replaced Product Names. 1) YouTube. What Is Verbification?

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

The Effective Marketer

MARCH 7, 2009

Lisa Cardarelli, from Bayshore Solutions , had a more standard powerpoint and although some of the slides were tough to read (10 point font and 15 bullet points per slide), they were packed with good stuff based on a recent client they worked with and how they improved their pay-per-click (PPC) campaign. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hubspot

APRIL 12, 2018

D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. Direct-to-consumer ecommerce companies manufacture, market, and distribute their products without the help of middlemen.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

ConvertKit

MARCH 25, 2020

It's almost as much time as we spend working. I know, I know—you're probably thinking about creating videos for social networks or YouTube. A great video landing page shows off your product and connecting with your audience in a way that just isn't possible through the written word. That video could be: Product explainer videos.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Content Standard

SEPTEMBER 7, 2017

Back in September 2011—at the time of the first CMW—interest in content marketing was nowhere near what it is today. So we content marketers created more and more content, hoping to sell more products, services, advertising, subscriptions. To make this model work, “you need a loyal and trusting audience.”

Advertising Agencies 44

Advertising Agencies Content Marketing Paid Search Agency Merchandising 44

chiefmartech

JUNE 20, 2016

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). The best known vendors in this space are companies like Adobe, HubSpot, IBM, Marketo, Oracle, and Salesforce, but there are thousands in the marketing technology landscape.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Atomic Reach

JANUARY 3, 2019

Currently, she works as the Chief Content Officer for MarketingProfs. Over the past two decades, Brenner honed his approach while working with Nielsen, FullTilt, ICR, SAP, and NewsCred. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

SEPTEMBER 24, 2013

When approached by Search Engine Land, Google reportedly confirmed the switch, saying the following: "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. We’re now working to bring this extra protection to more users who are not signed in.". What You Can Do.

Keywords 28

Keywords Google Adwords Marketing Analytics Tools 28

Hubspot

APRIL 11, 2011

It sort of just happens—an article takes you to YouTube, a friend emails you about a video, a coworker shares an interview… Well, it is time to quantify these experiences. Conducted in early 2011, the report surveyed 2,020 Americans age 12 and older. What video projects are you going to start working on?

Spending 28

Spending Video Marketing Viral Marketing Inbound Marketing 28

Hubspot

SEPTEMBER 28, 2012

Whatever works. In April 2011, the world was obsessed with the Royal Wedding. million views on YouTube. Needless to say, piggybacking on the success of the Old Spice video's tone and theme worked pretty well here. LMFAO's song "Sexy and I Know It" hit the Billboard Hot 100 in the United States in September 2011.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Hubspot

FEBRUARY 3, 2012

In the fourth quarter of 2011, Amazon said it sold millions of Kindle electronic reading devices, but the business still came in a billion dollars in revenue below Wall Street expectations. As reported by the New York Times , Amazon published 122 books in the fall of 2011. That's right -- Amazon is a book distributor AND publisher.

Cable 28

Cable Media Planning Amazon 28

Hubspot

APRIL 1, 2018

Establish how your brand/product will be positioned. Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? What solution does your product or service provide? No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

FEBRUARY 16, 2011

Online video is growing rapidly, with sites like YouTube getting 30 hours of video uploaded every minute. As quality and production value becomes more important to your videos, it is critical to understand codecs. 264 codec used by Vimeo, YouTube, and iTunes. Connect with HubSpot : Why Do Marketers Need Codecs?

Video Marketing 28

Video Marketing Planning Inbound Marketing Youtube 28

Hubspot

APRIL 11, 2016

And many of us are still unclear how it all works -- how writing and combining complex strings of words and characters can lead to the creation of web browsers, websites, operating systems, smartphone apps, and more. Founder Salman Khan got the idea for the academy after creating and sharing tutorials on YouTube. HubSpot Resource.

Resources 28

Resources Bundling Course Education 28

Hubspot

SEPTEMBER 6, 2011

” Union First Market operates 99 branches statewide and is an avid user of social media marketing tools like Facebook, Twitter, and YouTube to connect to the community at large and vice versa. Banks use Facebook and blogs for product research by crowdsourcing to gain insight into their customer’s needs and preferences.

Social Media 28

Social Media Communities Media Privacy Policies 28

Hubspot

JULY 13, 2011

With Facebook now amassing over 750 million active users, it's hard to deny that your prospects and current customers are using Facebook to connect with others and gather information to influence their purchasing decisions -- probably about the very products and services you offer! Understand How Facebook Works. Offer Variety.

Facebook 28

Facebook Tips Planning Work Management 28

Hubspot

APRIL 25, 2014

Then the guy who runs marketing for Google Glass found himself fending off a blast of bad publicity from people like Robert Scoble (once a huge evangelist for Glass) who say Google has done a lousy job of launching the product. Then Shishir Mehrotra, the number two guy at YouTube, quit or was pushed out in a shakeup under a new boss.

Google 28

Google Youtube Mobile Advertising Facebook 28

Hubspot

JULY 14, 2011

Here’s where your social media strategy comes into play, even if your product is widely known, using new tools, like your Facebook fan page, to maximize your reach blazes a trail for you, by using current and noninvasive strategies and giving you a killer head start from your competitors. Free eBook: 2011 Facebook Marketing Guide.

Facebook 28

Facebook Tactics Allocation Inbound Marketing 28

Webbiquity

APRIL 3, 2012

On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. YouTube Launches New and Improved YouTube Analytics by HubSpot Blog.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Hubspot

JULY 5, 2012

In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. With Isaiah Mustafa, it made a very strong connection between Old Spice products and the manly persona men want to be like, and that women want in a man. Which is why your boss asks you to make a video. Newsjack With Parody.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Scoop.it

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. People listen to their favorite podcasts on Apple Podcast, Google Podcast, or Stitcher during lunch or while driving or working out. Check out their website, social media pages, and blog to see what kind of content they share and what works for them.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Hubspot

MAY 29, 2015

video series follows Dickson as he tests the power of his product by blending everything from glows sticks to Justin Bieber CDs. Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Quite simply, Blendtec found a way to position their product as something truly fascinating. Or yoga pants?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Webbiquity

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. YouTube and Video Marketing Trends. MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

OCTOBER 31, 2012

How LinkedIn Ads Work. The general principle behind LinkedIn PPC ads works much the same as PPC ads on Google , Bing, Yahoo!, Highly controversial when first introduced in June 2011 because they co-opted users’ names and photos into the ads (implying their endorsement), LinkedIn quickly opted out of that practice for these ads.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Webbiquity

DECEMBER 27, 2011

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. 20 Tips to Get Your Content Seen on Facebook by HubSpot. 7 Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS. How to Build the Perfect Facebook Fan Page, 2011 Edition by techipedia.

Facebook 100

Facebook Paid Search Agency Tools Tips 100

Hubspot

OCTOBER 10, 2018

Behind every fun filter is augmented reality, or AR, hard at work — altering and enhancing our reality in real-time. Users also had to be strapped into the system for it to work, making the experience pretty uncomfortable. Augmented reality (AR) of course! Sounds intimidating, right? Processing. So what’s the difference?

Trigger Marketing 97

Trigger Marketing Ad Exchange Display Paid Search Agency 97

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

MARCH 7, 2018

Allow us to introduce "Unriddled" -- the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. It's a move among what some might describe as a contentious relationship between Google and Apple, with the two often appearing to one-up each other with product releases and announcements. Hello, everyone.

Amazon 69

Amazon Broadcasting Paid Search Agency Acquisitions 69

Hubspot

NOVEMBER 7, 2016

And remember, it works in a number of sectors -- at least half of nonprofits, for example, say that a rebrand has increased their revenue. Third, Instagram micro-influencers are smartly targeted with free products and other perks in exchange for featuring LaCroix in lifestyle images shared with their large following. 4) Trader Joe’s.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Hubspot

SEPTEMBER 26, 2018

That’s why we created this guide to walk through the history of virtual reality, how it works, its applications, and how growing businesses can use it. By now you know that virtual reality can instantly transport you to the moon or the bottom of the ocean, but how does it work? We understand VR can be intimidating.

Training 68

Training Video Marketing Display Paid Search Agency 68