The Effective Marketer

JUNE 13, 2009

There is a natural resistance among marketers to give whitepapers, webinars, even product spec sheets out for free, especially without requiring any kind of registration. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. And how do you reach even greater number of prospects? Give away free stuff.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Hubspot

OCTOBER 16, 2012

Webinars are a great way to establish thought leadership, capture new leads , nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy. So, how do you make your webinars stand out and provide true value to participants? The same goes for webinars.

Webinar Metrics 28

Webinar Metrics Peer-to-peer Planning Paid Search Agency 28

The Effective Marketer

MARCH 12, 2009

In your calendar, ensure you have some time blocked prior and after the meeting : This may vary depending on the type of meeting, but you may have to prepare or read the agenda or even collect information. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Hubspot

JANUARY 24, 2011

Figuring out how much information you need is the first step. The next step is figuring out the most effective ways to get that information. According to MarketingSherpa's 2011 Email Marketing Benchmark Report , the effectiveness of email list growth tactics break down according to channel sales (B2B & B2C) and marketing processes.

Email Marketing 28

Email Marketing Paid Search Agency Inbound Marketing Sales Cycle 28

The Effective Marketer

JULY 21, 2009

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. publication, reviews some of the most interesting social media mishaps. How will we measure success?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Hubspot

APRIL 5, 2011

Buyers not only have access to more information, but information generated by other consumers, not just companies. Buyers wish to consume information when they want and how they want. ” states HubSpot CEO Brian Halligan. On Demand Webinar & Report: 2011 State of Inbound Marketing.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Hubspot

OCTOBER 22, 2010

From the many Website Optimization Webinars I've done over the past six months, I've signed up for many Facebook company pages, and I follow tons of people on Twitter. The over-killers tend to post information about themselves, and to be honest, after a while I don’t even read their content. Connect with HubSpot :

Social Media 28

Social Media Social Marketing Planning Media 28

Hubspot

JANUARY 13, 2011

questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. If you are interested in finding out how well your site is optimized for search engines, benchmark it against 3 million others by entering your URL in HubSpot's Website Grader. What is SEO? How can a CRM help your business?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

JUNE 28, 2011

Choose a title that is interesting, eye-catching, and indicative of the article's focus (i.e. informative). This will satisfy readers' interest in learning more about a given topic and reward you with some fabulous leads. Free Download: Better Business Blogging in 2011. Connect with HubSpot :

Optimization 28

Optimization Conversion Lead Gen Banners 28

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Odden has gone across the globe to share his insights regarding data-informed and customer-centric marketing. Aaron Agius has had an interesting and intriguing path to digital marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

MARCH 1, 2012

#InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot. On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. Create Calls-to-Action. Bling it up.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

APRIL 18, 2012

If you think about it, all of these distinct personas have very different interests and needs. What information are they typically searching for? What kind of information do they tend to consume online? Clicking one led the site visitor to a landing page with content tailored to that persona's specific interests and needs.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. For most of 2020, b2b software has had about twice as much interest. Best of all, anyone can access that information, and more just like it. HubSpot was clearly onto something.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

APRIL 14, 2015

That''s permission marketing -- you''re volunteering your information up to the company, giving them permission to contact you. Why pepper thousands of people with sales literature when only a very tiny percentage will ever be interested? Relevant : The content is something the lead is interested in. Collecting Permission.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Work Management 28

Hubspot

APRIL 21, 2011

Winner will be announced Wednesday April 27th 2011. You can shoot simple one take videos of you talking with your customers, answering questions, or sharing some interesting industry information. Webinar: How to Use Online Video for Inbound Marketing. Connect with HubSpot : Video is the best way to tell a story.

Video Marketing 28

Video Marketing Business Lock-In Youtube 28

Webbiquity

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. Holger Schulze laid out these ten predictions in January 2011.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. For most of 2020, b2b software has had about twice as much interest. Best of all, anyone can access that information, and more just like it.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Hubspot

SEPTEMBER 9, 2013

Make sure to evaluate each platform''s pricing or request more information if it''s not available online. They used StayClassy after a tornado ripped through Joplin, Missouri in 2011. They also offer a free trial so those that are interested in testing out the software can for 30 days. What is the pricing structure? Kickstarter.

Peer-to-peer 28

Peer-to-peer Enterprise Management Budget Programs Work Management 28

Scoop.it

MARCH 17, 2022

Having a content strategy can simplify your business as it forces you to review your goals, discover your audience, and discover what they’re interested in. They produce informative and creative content throughout the year and update their top-performing posts. HubSpot also places CTAs strategically throughout their blog posts.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

The Effective Marketer

JULY 5, 2009

People don’t want more information, they want better information ”. MarketingExperiments has an interesting test on short copy versus long copy that is worth checking out and Sonia Simone from CopyBlogger has a great blog post on the same subject. , then read on. It’s not how long you make it, is how you make it long ”.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

Hubspot

MAY 3, 2018

But in 2011, Facebook abandoned EdgeRank for a more complex algorithm that incorporates machine learning. Facebook ranks live videos higher in the News Feed, as well as videos with higher watch and completion rates and videos that are clicked on or unmuted as signals of viewer interest. is associated with a greater sense of well-being.

Facebook 78

Facebook Organization Broadcasting Lead Ranking 78

SnapApp

APRIL 25, 2018

Potential customers want tools that will seamlessly fit into their workflow with little setup time, and they want to find that information without a salesperson guiding the process. We're getting smarter with how we leverage that data, but I'm seeing a certain level of excellence around data management and how you handle customer information.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Potential customers want tools that will seamlessly fit into their workflow with little setup time, and they want to find that information without a salesperson guiding the process. We’re moving towards an API-centric world, so data integration platforms will have an interesting part to play in all of this. Kristin Hillery.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

JUNE 15, 2012

On Wednesday we hosted our latest webinar, The Science of Email Marketing where our very own Dan Zarrella presented some juicy new email marketing data and insights. So juicy, in fact, that some equally juicy follow-up questions came rolling in from those listening to the webinar. in Q3 of 2011 , up slightly from the previous quarter.

Email Marketing 28

Email Marketing Marketing Automation Services Click Rate CAN-SPAM 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. analyzing the trends, and developing actionable insights to make better informed marketing decisions.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

PureB2B

MAY 29, 2016

If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. They also provide interesting statistics on lead generation, marketing, and even CRM software in easy-to-read nuggets of wisdom that are totally share-worthy. million in sales for 2011. is happening later this year.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

B2B Marketing Zone Posts

DECEMBER 1, 2010

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Published by Hubspot, May 2010. Lack of talent.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

PureB2B

MAY 29, 2016

If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. They also provide interesting statistics on lead generation, marketing, and even CRM software in easy-to-read nuggets of wisdom that are totally share-worthy. million in sales for 2011. is happening later this year.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Hubspot

SEPTEMBER 30, 2011

This is a guest blog post by Mari Anne Vanella , one of the 20 Women to Watch in Lead Management in 2011. It often takes 3-5+ attempts to reach a prospect who showed interest via a webinar, whitepaper, or other inbound activity. Don’t misinterpret their lack of response always as a lack of interest.

Peer-to-peer 28

Peer-to-peer Effectiveness Work Management Marketing Management 28

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Marketing Insider Group

SEPTEMBER 30, 2010

Gather Sales’ Marketplace Insights: which starts with information gathering and ends with sales validation of any marketing plan. Another idea (got it from HubSpot) was to setup an SLA between sales and marketing. They certainly have a vested interest in the company doing well and are well intentioned in all they do.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

MARCH 6, 2012

Her focus is on non-profits, most of the information here can apply to almost any organization. by HubSpot Blog. 5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. Facebook Custom Landing Tabs + Measurement = Best Practice by Beth’s Blog. The 7 Biggest Fan Page Marketing Mistakes by All Facebook.

Facebook 100

Facebook Tips Paid Search Agency Best Practices 100

Webbiquity

AUGUST 18, 2012

. “Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). 92% of retweets are based on “interesting content.” MarketingProfs ). MarketingProfs ). Mindjumpers ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Online Marketing Institute

MARCH 13, 2011

Whether they come from form fills, landing pages, rss subscriptions, webinar registrations or downloads, these are now regarded as some of the most qualified and actionable kinds of leads that can be generated. Carroll Boulet Says: January 17th, 2011 at 12:51 pm The publish is in actuality the great on this worthy subject.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

And the hot topics this month are pretty interesting as well - see at the bottom. 25 Great B2B Content Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Social Information. are needed to analyze.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40