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Digital B2B Marketing

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

Here is a summary of 2011 online advertising in the US, based on data from ComScore: 4.8 trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011. But even working in advertising, I rarely notice banners. So how many banners really go unseen?

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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite. Unfortunately, this approach doesn’t work with social media today. This is a gap social media measurement companies need to help close. Would a 2008 social media impression be comparable to a 2011 impression? Follow @jaybaer @jaybaer Jay Baer.

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10 Things You Need to Know About B2B Mobile Marketing

Digital B2B Marketing

(You can read the summary here on Storify ) Following are five key facts to help make the case for mobile in B2B marketing and five aspects of mobile marketers need to be aware of. 91% of mobile workers use a smartphone for work. Mobile visitors have come to expect these functions and they need to work as expected.

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Online Advertising Metrics: A Simple Framework

Digital B2B Marketing

Email List Rental: Approach with Caution → Online Advertising Metrics: A Simple Framework March 1, 2011 by Eric Wittlake 1 Comment When planning an online advertising campaign, or reviewing results, the data can be overwhelming. It helps avoid the mistake of chasing volume from lower quality sources. If not, get rid of it.