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Fostering Innovation: Why You Need It and How to Get More of It

Webbiquity

As a small business owner, embracing innovation and ensuring that your company is geared towards supporting creativity and pushing the boundaries is vital to help you stay relevant and ensure you continue to offer value to customers. At its peak, it had over 85 million subscribers worldwide in September 2011.

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What You Need to Know About Google’s Helpful Content Update

RebelMouse

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. The helpful content update uses machine learning to deprioritize content that isn’t, well, helpful. What We Know so Far About Google’s Helpful Content Update.

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How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends)

Marketing Insider Group

In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. He opened with inspiring stories of innovation from well-known brands that also happened to be SAP customers, saving any mention of specific products for last. The only information he could find was about the company’s products.

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2011 Marketing Resolutions to Consider

NuSpark Consulting

Welcome to 2011. This is a good time to think about your goals for 2011. For b2b marketers, think about your target audiences, and continue to understand how they research products. Perhaps the list below can help: 1. Everyone seems to be doing their list of resolutions. Have you done any business resolutions?

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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Perhaps more of these marketers should seek professional outside help in these areas. Tweet This!

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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today. So building semantically optimized copy will help Google pick and feature the right image. Use schema.org to label product photos as “products.”

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year!