KoMarketing Associates

JUNE 16, 2014

However, once every four years, I can’t help but be drawn to the World Cup, backing the American squad and witnessing one of the most impressive gatherings of national pride the world encounters. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. How can you make a press release more friendly to blogs, Twitter and search engines?

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Marketing Insider Group

SEPTEMBER 7, 2011

In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? Now I’m NOT saying we should stop supporting sales or that we should stop helping them to close deals. What does this mean for marketers? You create flashy sales collateral.

Top of Funnel 100

Top of Funnel Inbound Marketing Paid Search Agency Cold Calling 100

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team.

Social Media 28

Social Media Social Marketing Tips Media 28

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

KoMarketing Associates

MAY 27, 2014

Also be sure to follow the Matt Cutts Twitter feed, as he’ll often provide clues as to when an update is happening or about to happen: . That being said, there are a few steps you can take to help identify if your site was hit: Analytics – The first thing to do is check your analytics for any big shifts in organic traffic.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. A free service for setting up, promoting and hosting Twitter chats. Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

Hubspot

JANUARY 16, 2020

Despite its huge initial growth , the six-second looping video app was discontinued by Twitter in 2016 -- only four years after its launch. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. Remember Vine? Since then, we've seen apps like Snapchat and TikTok fill Vine's void.

Paid Content 93

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 93

Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. As of June 2011 Facebook has 750 Million users. It’s the numbers. 1 activity on the web.

Social Media 100

Social Media Blogger Business Media 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Hubspot

AUGUST 18, 2011

In this episode of Inbound Now, HubSpot's social media and digital marketing podcast , we share some advanced Twitter search tips to help you wade through the Twitter fire hose to find relevant conversations and filter out useless noise. Four awesome search modifiers for Twitter are: keyword ?

Twitter 28

Twitter Tactics Conversion Keywords 28

Sprout Social

JUNE 27, 2016

Even something as simple as clarifying your support account can help steer your social media in the right direction. Tools like LastPass can be helpful to create and store multiple passwords securely without having to memorize them all. — Entenmann's (@Entenmanns) July 5, 2011. Create a Social Media Policy.

Social Media 63

Social Media Media Paid Search Agency Ideal Customer Profiles 63

Hubspot

JUNE 17, 2011

SEOMoz has just published their 2011 Ranking Factors Guide, which is the essential reference for search marketers to learn about the new or changing factors shaping their world. Trend Number One: Exact-Match Keyword Domains Going Away. Last year, exact-match.com domains had a.38 This year, they are down to.22

SEO 28

SEO Correlation Domain Keywords 28

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make. Sounds easy right?

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. We hope this helps.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Hard to explain.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Consider what is taking the place of the blog: social sites like Facebook and Twitter.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. I am going to set up PPC for three senior living communities, all.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Biznology

DECEMBER 14, 2010

Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. Search has become such a popular marketing channel because almost everyone uses search. But don't discount blogging without considering how it might help your business.

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Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Online Marketing Institute

DECEMBER 23, 2010

Consider the following Pros & Cons of each (in relation to generating high-quality leads): Pros PPC: One of the primary benefits of PPC is control, with all of the following advantages: Ad Text – Ad copy (tested and tweaked quickly) that can help prevent curious clickers and pre-qualify visits.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

B2B Digital Marketer

SEPTEMBER 29, 2020

Finding the Right Balance Between Push and Pull Marketing. Content marketing has become a magic keyword in the world of digital marketing. However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. 09:50 – The push/pull piece in Content Marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Adobe Experience Cloud Blog

JULY 17, 2013

The typical example is a Hadoop stack housing petabytes of “unstructured” data: things like Twitter comments, video content, recordings of call center conversations and other information that isn’t organized in a pre-defined fashion. To illustrate the scale of this data firehose, Twitter processes 400 million tweets every day.

Thought Leadership 48

Thought Leadership Banners Forecasting Landing Pages 48

MLT Creative

JANUARY 17, 2011

The B2B marketing industry is no different. In 2010, the staff of MLT Creative completely immersed ourselves in inbound marketing, embodying what we came to call “the inbound state of mind. 2011 Goal: Reach a grade of 100 by improving our on-page SEO and inbound links. Continue ongoing marketing and sales synergy.

Top of Funnel 40

Top of Funnel Inbound Marketing Funnel Advertising Advertising Agencies 40

Hubspot

JANUARY 27, 2011

In this whirlwind, it is easy to miss some interesting marketing news that could affect future strategies. So in case you missed it, check out these 10 stories that will help you catch up to this busy week in marketing. 10 Marketing Stories to Know This Week. The 6 Essential Steps to Writing a ?Killer

Planning 28

Planning Blogger Lead Scoring Lead Ranking 28

Adobe Experience Cloud Blog

MARCH 28, 2011

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. On average, normal bounce rates can range from the high 50s to high 70s, however most marketers are striving to be below 50. This is where marketing analytics comes in.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. I will say it here: every B2B marketer should know how to do this.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Hubspot

APRIL 12, 2011

Last week's Marketing Transformation Week program generated dozens of eye-opening stats , hundreds of helpful how-to's , and thousands of valuable insights on how businesses are abandoning costly, outdated traditional marketing tactics in favor of higher-yield, easier-to-track inbound marketing tactics like blogging and search engine optimization.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Eye-Tracking Hubspot 28

Hubspot

JANUARY 13, 2011

Inbound Marketing is a new concept for many, which is why there are so many terms and acronyms that need defining. questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. How can a CRM help your business? How a CMS can help your business? What is SEO? What is a CRM?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Online Marketing Institute

JANUARY 4, 2011

Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank. By creating helpful/resourceful content, youre giving yourself an opportunity to gain links to your website.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

SnapApp

MARCH 20, 2012

If you want to show up when someone searches "marketing", you need to have that term in one of those fields. He also found that placing the term in more than one field seems to help push results higher. This seems similar to how Twitter uses verified accounts.) Try to use relevant keywords here, too. Get verified.

Google 48

Google SEO Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 26, 2011

by Maria Pergolino B2B marketing boils down to one all-important fact: It’s all about creating relationships. LinkedIn helps you survey the scene. Advanced search capabilities target through keywords, industry, company and relationship to your network. Today’s demand generation has created a long cycle in online lead nurturing.

Linkedin 48

Linkedin Demand Generation Agencies B2B RSS 48

Hubspot

OCTOBER 22, 2010

From the many Website Optimization Webinars I've done over the past six months, I've signed up for many Facebook company pages, and I follow tons of people on Twitter. It always comes back to content – valuable content that’s either interesting on its own or that helps me. They plan ahead and create an editorial calendar.

Social Media 28

Social Media Social Marketing Planning Media 28

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. Uber, a mobile app that connects riders to taxis and car services, took this event as an opportunity to help. This isn''t the first time that Uber has offered to help out during a time of crisis. 3) Pinterest.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

OCTOBER 23, 2013

A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic. Let me explain.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

APRIL 17, 2013

Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. At least, that’s how the story used to go. The results paid off.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28