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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section. Schema helps search engines crawl your website. You can also use bullet points to avoid walls of text.

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How to Use Schema Markup to Improve Your Website's Structure

Hubspot

Schema markup is code you can add to your website that helps search engines return better results for users. Essentially, it gives vital information to search engines to include in your listing that can improve visibility online, as well as click-through rates. Plus, it helps the listing stand out from the rest.

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Are QR Codes Redonkulous for B2B Marketing?

B2B Marketing Traction

When you pass out one sheets or brochures at a meeting or at a presentation you give, most include your website URL so that those who are interested can go to your website and get more information. A QR code on the one sheet or brochure can help them get to the site quicker, without keying in a (sometimes) long URL.

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A Guide to Structured Data

Brightedge

12 min read Marketers, developers and search engine optimization specialists have been talking about structured data since before 2011, when Google, Bing, Yahoo! This is where structured data can help. I like to compile this information into an unordered list nesting in the attribute details, like this: Page type - product.

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The 14 Best Content Planning and Research Tools

Webbiquity

There are also a number of tools that can be helpful with both content ideation and research. Users can add checklists, labels, and due dates, and project information is kept in sync across devices. Submit a posting with Help A Reporter Out and responses will begin flowing into your email box. 4 Best Content Planning Tools.

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Everything You Need to Know to Dominate Local Search

Hubspot

30% of Google searches are for local information. It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Approximately 3 billion search queries contain local terms every month. Source: comScore ). Source: Kelsey Group ).

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SEO BrightNow: August 30, 2022

Brightedge

On August 18th, Google announced the roll-out of a major algorithm change called the “helpful content update.” Some search engine optimization (SEO) experts have suggested that it might impact rankings as significantly as the Panda update of 2011. Google to Release “Helpful Content” Update. SEO News at a Glance.

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